W Stock Analysis: Buy, Sell, or Hold?
W - Wayfair Inc.
$103.49
-4.05 (-3.77%)
▼
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 19, 2026
19d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: W shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: W shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$141.96
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$88.15
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: W is currently trading at $103.49, which is considered slightly low relative to its 30-day fair value range of $103.15 to $114.11. The stock's valuation (Forward PE: 36.9) is in line with its historical norms (36.2). At these levels, the market is pricing in 0.6% annual earnings growth.
Technical Outlook: Technically, W is in a strong uptrend. The price is currently testing key support at $104.67. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.8% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, W is in a strong uptrend. The price is currently testing key support at $104.67. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.8% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$103.15 -
$114.11
Company Quality Score
44/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
73.3%
Protect Your Profits
Holding W? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.8%)
- NEUTRAL: Near Wall St target ($114.21)
- BULLISH: Expecting earnings turnaround to 0.6% growth with 8.1% revenue growth
- CAUTION: Recommendation downgraded due to -5.7% 5-day decline
Fair Price Analysis
30-Day Fair Range
$103.15 -
$114.11
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$104.67
Resistance Level
$119.09
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
36.88
Wall Street Target
$114.21
(+6.2%)
Revenue Growth (YoY)
8.1%
Earnings Growth (YoY)
-55.1%
Profit Margin
-2.7%
Valuation Premium vs History
+0.6% premium
PE vs Historical
36.9 vs 36.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.6%
(market-implied from PE analysis)
1-Year Target
$108.19
(+1%)
2-Year Target
$108.83
(+1%)
3-Year Target
$109.49
(+2%)
3-Yr Target (if PE normalizes)
(PE: 37→36)
PE COMPRESSION
$107.47
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 36.9, Growth: 25.8%)
$214.14
(+99%)
Base:
(SPY PE: 22.3, Growth: 25.8%)
$129.49
(+20%)
Bear:
(PE: 19.0, Growth: 25.8%)
$110.06
(+2%)
Last updated: January 30, 2026 4:04 PM ET
Data refreshes hourly during market hours. Next update: 5:04 PM
Data refreshes hourly during market hours. Next update: 5:04 PM
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Technical Signals Check
Is W showing a specific setup today?
Insider Activity (6 Months)
0
Buys
14
Sells
Net
INSIDERS SELLING
Recent Transactions
Niraj Shah
SELL
120000 shares
2025-10-23
Steven Conine
SELL
120000 shares
2025-10-23
Niraj Shah
SELL
85000 shares
2025-10-20
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Professional options setups generated by AI based on today's W price and gamma walls.
