Is W stock a Buy, Sell, or Hold?

Based on our analysis, W is currently a HOLD with low confidence. 📊 HOLD: W shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of W stock?

Our analysis estimates the fair value range for W to be between $73.27 and $78.74. The current price is $69.55.

What is the analyst price target for W?

The average Wall Street analyst price target for W is $105.41. This implies a potential upside of 51.6% from current levels.

W Stock Analysis: Buy, Sell, or Hold?

W - Wayfair Inc.

RETAIL-CATALOG & MAIL-ORDER HOUSES

$69.55

-1.95 (-2.73%) ▼

5d: -9.16%

30d: -8.88%

90d: -31.96%

HOLD

LOW Confidence

Protect Your W Gains

Analysis Updated: Mar 30, 2026 12:00 AM ET

Earnings: May 07, 2026

Smart Money Accumulation

W is down 3.4% this week, but smart money is accumulating calls. Top strike: $100 2026-05-15 with 11,605 OI. Call ratio: 71% View Scanner →

Strength: 3.8/10

Get Alerted When W Hits Your Target Price

Join 10,000+ traders who never miss a move

You're in! Check your email to confirm and set your target price.

100% Free No spam, ever Unsubscribe anytime

Interactive Price Chart (1 Month)

Loading historical data...

💡

Bottom Line:
📊 HOLD: W shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$177.64

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$110.30

36.9% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: W is currently trading at $69.55, which is considered oversold relative to its 30-day fair value range of $73.27 to $78.74. From a valuation perspective, the stock is trading at a discount (Forward PE: 19.1) compared to its historical average (30.4). Remarkably, the market is currently pricing in an annual earnings decline of 14.4% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, W is in a strong uptrend. The price is currently testing key support at $69.32. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $105.41 (+51.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Fair Price Range $73.27 - $78.74

Company Quality Score 56/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 79.5%

Protect Your Profits

Holding W? Use our AI-powered strategies to protect your downside while keeping your long-term position.

View Profit Protection Plan

All Signals

BULLISH: Price oversold vs 30-day range
NEUTRAL: Mixed technical signals (45/100)
BULLISH: High volume confirmation
BULLISH: Trading 51.6% below Wall St target ($105.41)
CAUTION: Recommendation downgraded due to -9.2% 5-day decline

Fair Price Analysis

30-Day Fair Range $73.27 - $78.74

Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $69.32

Resistance Level $81.50

Current Trend Strong Uptrend

Technical data as of Mar 30, 2026

Fundamental Context

Forward P/E (Next Year Est.) 19.06

Wall Street Target $105.41 (+51.6%)

Revenue Growth (YoY) 6.9%

Earnings Growth (YoY) -55.1%

Profit Margin -2.5%

Valuation Discount vs History -14.4% cheaper

PE vs Historical 19.1 vs 30.4 CHEAP

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -14.4% (market-implied from PE analysis)

1-Year Target $62.59 (-10%)

2-Year Target $56.34 (-19%)

3-Year Target $50.70 (-27%)

3-Yr Target (if PE normalizes) (PE: 19→30) $80.87 (+16%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.4, Growth: 26.5%) $165.16 (+138%)

Base: (SPY PE: 19.1, Growth: 26.5%) $140.85 (+103%)

Bear: (PE: 16.2, Growth: 26.5%) $119.72 (+72%)

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 19.1 to 30.4

Stabilization Target: $110.93 (+59.5%)

PE Expansion Potential: +59.5%

Share & Embed Analysis

Found this analysis useful? Share it with your community or embed the live chart on your blog.

Tweet Reddit

bloggers & journalists: you are free to use our charts with attribution.

Last updated: March 30, 2026 6:31 PM ET
Data refreshes hourly during market hours. Next update: 7:31 PM

🔥 Top Stocks Breaking Out Now

Ticker	Score	Recommendation	Change %

See Full Scanner Results »

Technical Signals Check

Is W showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

INSIDERS SELLING

Recent Transactions

Niraj Shah SELL 27000 shares 2026-02-26

Steven Conine SELL 26950 shares 2026-02-26

Niraj Shah SELL 93000 shares 2026-02-23

View Insider Activity Scanner

Unlock Insider Activity

See real-time buying/selling by company executives for W.

Create Free Account

Already have an account? Log In

Top Rated Internet Retail Stocks

Top-rated stocks in Internet Retail by analyst ratings.

Stock	Analyst Consensus	Analyst Target	Tradestie Score
AMZN Amazon.com Inc	STRONG BUY 70 analysts	$280	61 BUY
BABA Alibaba Group Holding Ltd	STRONG BUY 40 analysts	$192	55 HOLD
JD JD.com Inc Adr	STRONG BUY 38 analysts	$39	56 HOLD
SE Sea Ltd	STRONG BUY 35 analysts	$141	56 HOLD
DASH DoorDash, Inc. Class A C…	BUY 41 analysts	$258	60 HOLD

AMZN Amazon.com Inc

61 BUY

BABA Alibaba Group Hol…

DASH DoorDash, Inc. Cl…

60 HOLD

Advanced W Option Strategies

Professional options setups generated by AI based on today's W price and gamma walls.

Iron Condor Bull Call Bear Put Collar

More Analysis for W

W Technical Chart W Price Prediction W Earnings Date W Investment Advisor W Fair Price Analyzer W Options Advisor W Options Chain W Options Analysis W Competitors

Compare W with Other Stocks

W vs BBBY

SFIX vs W
Winner: SFIX

CNXN vs W

LUXE vs W

W vs CDW

JMIA vs W
Winner: Tie

Create New Comparison

Tradestie