WIX Stock Analysis: Buy, Sell, or Hold?
WIX - WIX.com Ltd.
$54.67
1.96 (3.72%)
▲
5d:
-31.76%
30d:
-20.42%
90d:
-21.03%
WAIT
LOW Confidence
Analysis Updated: May 15, 2026 12:00 AM ET
Earnings: May 13, 2026
0d
Smart Money Distribution
WIX is up 7.6% this week, but smart money is buying puts. Top strike: $75 2026-07-17 with 1,161 OI. Put ratio: 64% View Scanner →
Strength: 5.1/10
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3 traders called WIX this week
60% bullish • 2 bearish
60% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: WIX is down 31.8% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: WIX is down 31.8% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$183.16
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$113.73
51.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 11.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WIX is currently trading at $54.67, which is considered oversold relative to its 30-day fair value range of $64.72 to $80.65. From a valuation perspective, the stock is trading at a discount (Forward PE: 6.9) compared to its historical average (11.8). Remarkably, the market is currently pricing in an annual earnings decline of 16.5% over the next few years. This pessimistic expectation contrasts with the company's recent 47.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, WIX is in a downtrend. Immediate support is located at $51.60, while resistance sits at $82.48. The stock is showing strong short-term momentum, up 3.7% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $116.40 (+112.9%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, WIX is in a downtrend. Immediate support is located at $51.60, while resistance sits at $82.48. The stock is showing strong short-term momentum, up 3.7% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $116.40 (+112.9%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$64.72 -
$80.65
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
84.3%
Protect Your Profits
Holding WIX? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.7%)
- BULLISH: Trading 112.9% below Wall St target ($116.40)
- WARNING: Recommendation downgraded due to -31.8% 5-day decline - wait for stabilization
Trading Range Analysis
30-Day Trading Range
$64.72 -
$80.65
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$51.60
Resistance Level
$82.48
Current Trend
Downtrend
Technical data as of
May 15, 2026
Fundamental Context
Forward P/E (Next Year Est.)
6.86
Wall Street Target
$116.40
(+112.9%)
Revenue Growth (YoY)
14.3%
Earnings Growth (YoY)
47.8%
Profit Margin
-2.0%
Valuation Discount vs History
-16.5% cheaper
PE vs Historical
6.9 vs 11.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-16.5%
(market-implied from PE analysis)
1-Year Target
$49.20
(-10%)
2-Year Target
$44.28
(-19%)
3-Year Target
$39.85
(-27%)
3-Yr Target (if PE normalizes)
(PE: 7→12)
$68.57
(+25%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 30.2%)
$387.89
(+610%)
Base:
(SPY PE: 6.9, Growth: 30.2%)
$120.55
(+121%)
Bear:
(PE: 5.8, Growth: 30.2%)
$102.46
(+87%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (12x PE), but valuation improves significantly next year (7x PE) as earnings recover.
Forward PE: 12.32 | Forward EPS (Implied): $4.28
Bull Case
$63.65
(+21%)
Analyst growth 15.0%, PE expands to 12.9
Base Case
$52.71
(0%)
Market implied 0.0%, PE stable at 12.3
Bear Case
$40.32
(-24%)
Severe decline -15.0%, PE contracts to 11.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.9 to 11.8
Stabilization Target:
$94.06
(+72.0%)
PE Expansion Potential:
+72.0%
Share & Embed Analysis
Last updated: May 18, 2026 6:09 AM ET
Data refreshes hourly during market hours. Next update: 7:09 AM
Data refreshes hourly during market hours. Next update: 7:09 AM
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Technical Signals Check
Is WIX showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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