WPP Stock Analysis: Buy, Sell, or Hold?
WPP - WPP PLC
$20.88
0.17 (0.82%)
▲
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 26, 2026
25d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: WPP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: WPP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$13.33
Based on -7.8% avg growth
INTRINSIC VALUE TODAY
$8.28
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WPP is currently trading at $20.88, which is considered oversold relative to its 30-day fair value range of $21.22 to $22.93. The stock's valuation (Forward PE: 7.1) is in line with its historical norms (7.0). At these levels, the market is pricing in 0.6% annual earnings growth.
Technical Outlook: Technically, WPP is in a downtrend. The price is currently testing key support at $20.32. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (26th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $24.28 (+17.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, WPP is in a downtrend. The price is currently testing key support at $20.32. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (26th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $24.28 (+17.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$21.22 -
$22.93
Company Quality Score
51/100
(HOLD)
Options IV Signal
26th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
84.2%
Protect Your Profits
Holding WPP? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 26th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($24.28)
- BULLISH: Expecting earnings turnaround to 0.6% growth with -7.8% revenue growth
- CAUTION: Recommendation downgraded due to -5.3% 5-day decline
Fair Price Analysis
30-Day Fair Range
$21.22 -
$22.93
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$1.74
(8.3%)
Support & Resistance Levels
Support Level
$20.32
Resistance Level
$22.42
Current Trend
Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
7.12
Wall Street Target
$24.28
(+17.2%)
Revenue Growth (YoY)
-7.8%
Earnings Growth (YoY)
-78.7%
Profit Margin
2.7%
Valuation Premium vs History
+0.6% premium
PE vs Historical
7.1 vs 7.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.6%
(market-implied from PE analysis)
1-Year Target
$20.83
(+1%)
2-Year Target
$20.96
(+1%)
3-Year Target
$21.09
(+2%)
3-Yr Target (if PE normalizes)
(PE: 7→7)
PE COMPRESSION
$20.74
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: -19.5%)
$47.30
(+128%)
Base:
(SPY PE: 7.1, Growth: -19.5%)
$15.10
(-27%)
Bear:
(PE: 6.0, Growth: -19.5%)
$12.83
(-38%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (9x PE), but valuation improves significantly next year (7x PE) as earnings recover.
Trailing PE: 8.86 | Current EPS (TTM): $2.39
Bull Case
$28.35
(+36%)
Analyst growth 21.7%, PE expands to 9.7
Base Case
$25.77
(+23%)
Market implied 21.7%, PE stable at 8.9
Bear Case
$14.40
(-31%)
Severe decline -20.0%, PE contracts to 7.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 1:21 PM ET
Data refreshes hourly during market hours. Next update: 2:21 PM
Data refreshes hourly during market hours. Next update: 2:21 PM
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Technical Signals Check
Is WPP showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced WPP Option Strategies
Professional options setups generated by AI based on today's WPP price and gamma walls.
