Top 3 Picks
2026 Outlook
By 2026, the hotels sector is poised for sustained growth, driven by rising international tourism, digital advancements in booking and personalization, and a shift toward sustainable practices that appeal to eco-conscious travelers. Analysts forecast a 5-7% CAGR in revenue, supported by emerging market expansions and urban redevelopment projects, though potential risks like geopolitical tensions could introduce volatility. Overall, the sector's outlook remains positive, with companies leveraging technology and operational efficiencies to boost margins and profitability.
Complete Rankings
| Rank | Stock | Score | Price | Market Cap |
|---|---|---|---|---|
|
1
|
Park Hotels & Resorts Inc. Common Stock
|
59.6 | $10.77 | $2.2B |
|
2
|
Soho House & Co Inc.
|
59.3 | $8.96 | $1.7B |
|
3
|
Las Vegas Sands Corp.
|
59.1 | $65.21 | $37.6B |
|
4
|
Wynn Resorts Ltd
|
58.4 | $122.57 | $13.7B |
|
5
|
Hilton Worldwide Holdings Inc.
|
58.2 | $292.98 | $60.4B |
|
6
|
Sunstone Hotel Investors, Inc.
|
58.0 | $9.13 | $1.8B |
|
7
|
Choice Hotels Intnl.
|
57.4 | $96.10 | $4.9B |
|
8
|
Marriott International Class A Common Stock
|
57.1 | $313.41 | $71.0B |
|
9
|
Century Casinos Inc
|
56.5 | $1.38 | $79M |
|
10
|
Travel + Leisure Co.
|
56.2 | $72.03 | $3.9B |
|
11
|
PENN Entertainment, Inc. Common Stock
|
55.8 | $14.85 | $2.8B |
|
12
|
Wyndham Hotels & Resorts, Inc. Common Stock
|
54.8 | $75.27 | $6.1B |
|
13
|
Boyd Gaming Corporation
|
54.4 | $86.19 | $7.0B |
|
14
|
Xenia Hotels & Resorts, Inc.
|
54.4 | $14.34 | $1.3B |
|
15
|
Caesars Entertainment, Inc. Common Stock
|
54.3 | $23.56 | $5.4B |
In-Depth Analysis: Top Hotels Stocks
PK
Park Hotels & Resorts owns upper-upscale and luxury hotels, with 22,395 rooms across 36 hotels in the United States. Park also has interests through joint ventures in another 2,271 rooms in three US hotels. Park was spun out of Hilton Worldwide Holdings at the start of 2017, so most of its hotels are still under Hilton brands. The company has …
Park Hotels & Resorts stands out in the Hotels sector as a major owner and operator of upper-upscale and luxury properties, boasting 22,395 rooms across 36 U.S. hotels and additional interests in 2,271 rooms via joint ventures, which underscores its significant scale and market presence. Its origins from a spin-off of Hilton Worldwide in 2017 provide it with established operational expertise and a strong foothold in premium hospitality segments.
Park Hotels & Resorts exhibits weak profitability with a negative profit margin of -0.5%, indicating that the company is currently operating at a loss due to factors such as high operational costs in the luxury hotel sector. Despite a revenue growth decline of -7.3%, the Tradestie Score of 59.6 suggests a moderate level of financial health, potentially offering room for improvement amid sector recovery.
By 2026, Park Hotels & Resorts could benefit from a rebounding travel industry, with its focus on upper-upscale and luxury hotels positioning it to capture increased demand as economic conditions improve, potentially reversing the -7.3% revenue growth seen recently. The company's extensive U.S. portfolio of over 24,000 rooms and joint venture interests provide a solid foundation for occupancy and rate growth in a post-pandemic environment. Additionally, with a Tradestie Score of 59.6 indicating moderate potential, investors may see value in its historical ties to Hilton for long-term operational efficiencies and market share gains.
SHCO
Soho House & Co Inc is a membership platform of physical and digital spaces that connects a vibrant, diverse group of members from across the world. The members use the platform to work, socialize, connect, create, and flourish all over the world. It offers lease agreements for Houses, hotels, restaurants, studios, spas, and other properties. The company's reportable segments are: …
Soho House & Co Inc. matters in the Hotels sector for its innovative membership-based platform that combines physical spaces like hotels and social clubs with digital offerings, creating a global community for creative professionals. This differentiated approach fosters loyalty and recurring revenue, setting it apart from traditional hotel operators by emphasizing social and professional networking.
SHCO's negative profit margin of -6.0% and severely negative ROE of -582.6% indicate ongoing challenges in achieving profitability and efficiently utilizing equity, despite a solid revenue growth of 11.2%. The Tradestie Score of 59.3/100 reflects moderate financial health, suggesting potential for improvement if the company can convert growth into sustainable profits.
SHCO's 11.2% revenue growth highlights its expanding membership and global footprint, positioning it for potential profitability by 2026 as the hospitality sector recovers and digital integration enhances member engagement. The unique membership model could drive long-term value through increased loyalty and premium pricing, capitalizing on trends like remote work and social connectivity. With a Tradestie Score of 59.3/100, investors may find opportunity in the company's growth trajectory and sector-specific innovations, making it a speculative buy for those betting on operational efficiencies in the coming years.
LVS
Las Vegas Sands is the world's largest operator of fully integrated resorts, featuring casino, hotel, entertainment, food and beverage, retail, and convention center operations. The company owns the Venetian Macao, Sands Macao, Londoner Macao, Four Seasons Hotel Macao, and Parisian Macao, as well as the Marina Bay Sands resort in Singapore. We expect Sands to open a fourth tower in …
Las Vegas Sands matters in the Hotels sector as the world's largest operator of fully integrated resorts, offering a comprehensive mix of casino, hotel, entertainment, and retail experiences that drive innovation in hospitality and tourism. Its dominant presence in Macao, with key properties like the Venetian Macao and Parisian Macao, establishes it as a benchmark for high-revenue integrated developments in the Asian market.
Las Vegas Sands exhibits strong profitability with a 12.7% profit margin and an exceptional 65.6% ROE, indicating efficient equity utilization and robust returns for shareholders. The 24.2% revenue growth further highlights its financial health, though the 29.3 P/E ratio suggests the stock is priced for continued expansion.
Investors should consider buying LVS stock in 2026 given its 24.2% revenue growth, which signals strong potential for continued expansion amid global tourism recovery and increasing demand for integrated resorts. The 65.6% ROE demonstrates the company's ability to generate superior returns on equity, making it attractive for long-term gains. Additionally, as the largest operator in the sector, LVS is poised to capitalize on emerging markets and post-pandemic travel trends, supported by its diversified operations.
WYNN
Wynn Resorts operates luxury casinos and resorts. The company was founded in 2002 by Steve Wynn, the former CEO. The company operates four megaresorts: Wynn Macau and Encore in Macao and Wynn Las Vegas and Encore in Las Vegas. Cotai Palace opened in August 2016 in Macao, and Encore Boston Harbor in Massachusetts opened June 2019. We expect the company …
Wynn Resorts matters in the Hotels sector as a leading operator of luxury integrated resorts in prime locations like Las Vegas and Macao, setting industry standards for high-end hospitality and gaming that attract affluent clientele and generate substantial revenue. Its portfolio, including megaresorts such as Wynn Macau and Encore Boston Harbor, underscores its role in driving tourism and economic activity in these key markets.
Wynn Resorts demonstrates moderate profitability with a 7.1% profit margin, reflecting efficient operations in its luxury segment despite challenges. However, a severely negative ROE of -560.6% highlights potential financial strain from high debt or losses, though the 8.3% revenue growth indicates positive momentum in top-line performance.
Investors should consider buying WYNN stock in 2026 due to its 8.3% revenue growth, which signals continued expansion in high-demand markets like Macao and Las Vegas. The P/E ratio of 26.7 reflects market optimism for future earnings, supported by the anticipated recovery in global tourism and the strategic opening of Encore Boston Harbor, potentially boosting profitability. Additionally, Wynn's strong brand in luxury gaming positions it to capitalize on growing demand in Asia and the US, driving long-term shareholder value.
HLT
Hilton Worldwide Holdings operates 1.3 million rooms across its more than 20 brands serving the premium economy through luxury segments. Hampton and Hilton are the two largest brands, representing 27% and 18%, respectively, of the company's total rooms, as of Dec. 31, 2024. Recent brands launched over the last few years include Home2, Curio, Canopy, Spark, Tru, Tempo, and LivSmart, …
Hilton Worldwide Holdings is a dominant player in the hotels sector, managing 1.3 million rooms across over 20 brands that span premium economy to luxury segments, making it a key influencer in global hospitality. Its largest brands, Hampton and Hilton, represent 27% and 18% of total rooms respectively as of December 31, 2024, highlighting its market leadership and ability to cater to diverse consumer preferences.
Hilton's 34.2% profit margin indicates strong operational efficiency and financial health, enabling it to generate substantial earnings amid competitive pressures. However, with revenue growth at only 3.5% and a P/E ratio of 42.2, the company reflects a premium valuation that may warrant caution for investors seeking rapid expansion.
Hilton's robust brand portfolio and global presence, including recent brand launches, position it to benefit from the anticipated rebound in travel demand by 2026, potentially driving revenue growth beyond the current 3.5%. The company's high 34.2% profit margin underscores its resilience and ability to maintain profitability through economic cycles, making it an appealing long-term investment. Additionally, with a Tradestie Score of 58.2/100 suggesting moderate upside, investors could see value in its expansion into emerging markets for sustained earnings growth.
SHO
Sunstone Hotel Investors Inc is a real estate investment trust that acquires, owns, manages, and renovates the full-service hotel and select-service hotel properties across various states in the United States. Its firm's portfolio consists upper upscale and luxury hotels located in convention, resort destination and urban markets. Its majority of the hotels operate under a brand owned by Marriott, Hilton, …
Sunstone Hotel Investors Inc. matters in the Hotels sector as a leading REIT specializing in upper upscale and luxury hotels in convention and resort areas across the U.S., positioning it to capitalize on high-demand segments like business travel and tourism. Its diversified portfolio of full-service properties enhances stability and growth potential in a competitive market.
Sunstone's profitability is weak, evidenced by a low profit margin of 1.9% and an ROE of 0.9%, indicating inefficient use of equity and limited returns for shareholders. However, the company's 1.3% revenue growth and a Tradestie Score of 58.0 suggest moderate financial health with room for improvement amid sector challenges.
By 2026, Sunstone's strategic focus on premium hotel properties in high-traffic convention and resort locations could benefit from a projected rebound in U.S. tourism and business travel, potentially boosting revenue beyond the current 1.3% growth rate. As a REIT, it offers attractive dividend yields for income-focused investors, supported by its established portfolio management expertise. The high P/E ratio of 455.5 may signal market expectations for significant earnings recovery, making it a speculative buy for those anticipating sector-wide expansion.
CHH
As of Dec. 31, 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10% of total domestic rooms) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added …
Choice Hotels matters in the Hotels sector as a leading operator with 654,000 rooms across economy, midscale, upscale, and extended-stay segments, providing a diversified portfolio that caters to various consumer needs. Its dominant brands like Comfort Inn and Suites, representing 26% of domestic rooms, and growing lifestyle brands like Ascend and Cambria at 10%, position it as a key player in adapting to evolving market demands.
Choice Hotels exhibits strong profitability with a 46.6% profit margin, reflecting efficient operations and cost control in a competitive sector. Additionally, a 14.2% ROE and 8.5% revenue growth indicate solid financial health, enabling the company to reinvest in expansion while maintaining shareholder returns.
Investors should consider buying CHH stock in 2026 due to its attractive P/E ratio of 11.9, suggesting undervaluation compared to peers and potential for appreciation as the sector recovers. The company's 8.5% revenue growth and expanding brand portfolio, including newer lifestyle segments, signal continued market share gains amid rising travel demand. Furthermore, with a robust 46.6% profit margin, CHH is poised to deliver strong earnings and dividends, making it a compelling choice for long-term growth in the Hotels sector.
MAR
Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of …
Marriott International is a leading force in the Hotels sector, managing 1.7 million rooms across 30 brands, including dominant ones like Marriott, Courtyard, and Sheraton, which cover 43% premium and 45% select service segments. This extensive portfolio positions the company as a key driver of global hospitality trends, influencing everything from luxury travel to affordable lodging.
Marriott's 38.0% profit margin highlights its strong operational efficiency and ability to generate substantial profits from its room portfolio, while a 14.5% ROE indicates effective use of shareholder equity. However, with only 5.6% revenue growth, the company shows steady but not explosive expansion, and its 33.1 P/E ratio suggests the market expects continued earnings growth despite these metrics.
By 2026, Marriott's emphasis on premium and select service brands, which account for 88% of its 1.7 million rooms, positions it to benefit from the anticipated recovery and growth in global travel demand, potentially driving higher occupancy and revenue. The company's solid financial health, evidenced by a 38.0% profit margin and 5.6% revenue growth, supports ongoing brand expansion and innovation in emerging markets. Furthermore, with a P/E ratio of 33.1, the stock offers upside for investors betting on sustained earnings growth amid a diversifying portfolio including brands like Autograph and Moxy.
CNTY
Century Casinos Inc is a casino entertainment company that develops and operates gaming establishments as well as related lodging, restaurants, horse racing (including off-track betting), and entertainment facilities in North America. The company has three reportable segments based on the geographical locations in which its casinos operate; United States; Century Casino & Hotel-Central City, and Century Casino & Hotel-Cripple Creek …
Century Casinos Inc matters in the Hotels sector as a key player in North America's casino entertainment industry, operating gaming establishments with integrated lodging, restaurants, and entertainment facilities that enhance diversified hospitality experiences. Its three reportable geographic segments enable it to contribute significantly to regional tourism and economic activity.
Century Casinos exhibits weak profitability with a -23.4% profit margin and a -157.3% ROE, indicating substantial losses and inefficient use of equity. The -1.3% revenue growth further highlights financial strain, potentially stemming from sector-specific challenges in the Hotels and gaming markets.
By 2026, investors may find CNTY attractive due to anticipated recovery in the tourism sector, potentially reversing the -1.3% revenue decline through increased travel and gaming demand. The company's geographic diversification across North America positions it to benefit from regional market expansions, such as new casino developments. Additionally, with a Tradestie Score of 56.5, the stock could appeal to value investors betting on operational improvements and sector rebound.
TNL
Travel+Leisure Co is a membership and leisure travel company. It provides hospitality services and travel products. The company operates in the segments of Vacation Ownership, which is the key revenue-driving segment, develops, markets and sells vacation ownership interests (VOIs) to individual consumers, provides consumer financing in connection with the sale of VOIs, and provides property management services at resorts, and …
Travel + Leisure Co. matters in the Hotels sector as it is a leading provider of vacation ownership interests (VOIs), which drive repeat customer engagement and loyalty through its membership-based model, setting it apart in the leisure travel market. This focus on VOIs as the primary revenue segment contributes to the sector's growth by offering differentiated hospitality products amid increasing demand for flexible travel options.
Travel + Leisure's 10.3% profit margin reflects efficient operations and strong earnings generation in a competitive sector, supported by a 5.1% revenue growth that indicates steady financial performance. With a P/E ratio of 11.8, the company appears undervalued relative to peers, suggesting robust financial health and potential for shareholder returns.
Investors should consider buying TNL stock in 2026 due to its 5.1% revenue growth, which signals ongoing demand in the leisure travel sector as global tourism rebounds. The low P/E ratio of 11.8 implies undervaluation, offering upside potential for appreciation as the company capitalizes on its Vacation Ownership segment. Furthermore, with a Tradestie Score of 56.2, the stock presents a balanced opportunity for growth in experiential travel trends by 2026.
Methodology
Stocks are ranked using the Tradestie Score, a proprietary 0-100 rating that combines fundamental quality (profitability, balance sheet strength), growth metrics (revenue and earnings growth), valuation (P/E, PEG ratio), and momentum factors. Scores are updated daily based on the latest market data. Learn more about our methodology.