CHH Stock Analysis: Buy, Sell, or Hold?
CHH - Choice Hotels Intnl.
$112.37
3.10 (2.84%)
▲
5d:
+1.07%
30d:
+1.72%
90d:
+9.22%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: CHH shows positive signals but monitor for confirmation. Market pricing in 1.4% growth. Moderate conviction.
💡 BUY OPPORTUNITY: CHH shows positive signals but monitor for confirmation. Market pricing in 1.4% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$144.57
Based on 6.0% avg growth
INTRINSIC VALUE TODAY
$89.77
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHH is currently trading at $112.37, which is considered slightly high relative to its 30-day fair value range of $107.94 to $113.73. The stock's valuation (Forward PE: 14.7) is in line with its historical norms (14.1). At these levels, the market is pricing in 1.4% annual earnings growth.
Technical Outlook: Technically, CHH is in a uptrend. Immediate support is located at $108.58, while resistance sits at $117.93.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CHH is in a uptrend. Immediate support is located at $108.58, while resistance sits at $117.93.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$107.94 -
$113.73
Company Quality Score
48/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
63.8%
All Signals
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($112.53)
- BULLISH: Expecting earnings turnaround to 1.4% growth with 3.5% revenue growth
Trading Range Analysis
30-Day Trading Range
$107.94 -
$113.73
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$108.58
Resistance Level
$117.93
Current Trend
Uptrend
Technical data as of
Jul 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.66
Wall Street Target
$112.53
(+0.1%)
Revenue Growth (YoY)
3.5%
Earnings Growth (YoY)
-53.2%
Profit Margin
35.0%
Valuation Premium vs History
+1.4% premium
PE vs Historical
14.7 vs 14.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.4%
(market-implied from PE analysis)
1-Year Target
$113.94
(+1%)
2-Year Target
$115.54
(+3%)
3-Year Target
$117.16
(+4%)
3-Yr Target (if PE normalizes)
(PE: 15→14)
PE COMPRESSION
$112.68
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 8.0%)
$210.19
(+87%)
Base:
(SPY PE: 14.7, Growth: 8.0%)
$141.48
(+26%)
Bear:
(PE: 12.5, Growth: 8.0%)
$120.26
(+7%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (15x PE), but valuation improves significantly next year (15x PE) as earnings recover.
Trailing PE: 14.77 | Current EPS (TTM): $7.40
Bull Case
$124.50
(+11%)
Analyst growth 3.6%, PE expands to 16.2
Base Case
$113.18
(+1%)
Market implied 3.6%, PE stable at 14.8
Bear Case
$74.30
(-34%)
Severe decline -20.0%, PE contracts to 12.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 03, 2026 9:52 PM ET
Data refreshes hourly during market hours. Next update: 10:52 PM
Data refreshes hourly during market hours. Next update: 10:52 PM
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Technical Signals Check
Is CHH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott E Oaksmith
SELL
1603 shares
2026-03-18
Scott E Oaksmith
SELL
600 shares
2026-03-17
Simone Wu
SELL
8080 shares
2026-02-02
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