NIQ vs GOOG

Head-to-Head Stock Analysis & Investment Rating

Last Updated: Apr 02, 2026

NIQ

60.2
AI Score
VS
NIQ Wins

GOOG

53.4
AI Score

Investment Advisor Scores

NIQ

60score
Recommendation
BUY

GOOG

53score
Recommendation
HOLD

AI Analyst Insights

AI insights temporarily unavailable

Detailed Metrics Comparison

Metric NIQ GOOG Winner
Revenue 3.06B 90.23B GOOG
Net Income -321.10M 34.54B GOOG
Net Margin -10.5% 38.3% GOOG
Operating Income 20.40M 30.61B GOOG
ROE -32.7% 10.0% GOOG
ROA -4.7% 7.3% GOOG
Total Assets 6.83B 475.37B GOOG
Cash 446.30M 23.26B GOOG
Debt/Equity 3.56 0.03 GOOG
Current Ratio 0.99 1.77 GOOG
Free Cash Flow 90.80M 18.95B GOOG

Frequently Asked Questions

Based on our detailed analysis, NIQ is currently the stronger investment candidate based on our comprehensive scoring model.

We analyze revenue and earnings growth rates in the "Growth" section above. Generally, the company with higher year-over-year revenue and EPS growth is fostering better expansion. Check the table above for the specific growth percentages.

Valuation is determined by metrics like the P/E Ratio and PEG Ratio. A lower P/E typically suggests a stock is cheaper relative to its earnings. Refer to the "Valuation" section in our comparison table to see which stock currently trades at a more attractive multiple.