Is GOOG stock a Buy, Sell, or Hold?

Based on our analysis, GOOG is currently a HOLD with moderate confidence. 📊 HOLD: GOOG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of GOOG stock?

Our analysis estimates the fair value range for GOOG to be between $348.30 and $373.82. The current price is $356.18.

What is the analyst price target for GOOG?

The average Wall Street analyst price target for GOOG is $426.62. This implies a potential upside of 19.8% from current levels.

GOOG Stock Analysis: Buy, Sell, or Hold?

GOOG - Alphabet Inc. Class C Capital Stock

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.

$356.18

-1.71 (-0.48%) ▼

5d: +4.09%

30d: -0.62%

90d: +20.78%

HOLD

MODERATE Confidence

Protect Your GOOG Gains

Analysis Updated: Jul 2, 2026 12:00 AM ET

Earnings: Jul 22, 2026 18d

Smart Money Accumulation

None View Scanner →

Strength: 7.0/10

Get Alerted When GOOG Hits Your Target Price

Join 10,000+ traders who never miss a move

You're in! Check your email to confirm and set your target price.

100% Free No spam, ever Unsubscribe anytime

Interactive Price Chart (1 Month)

Loading historical data...

💡

Bottom Line:
📊 HOLD: GOOG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 2.5%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$427.43

Based on 3.3% avg growth

INTRINSIC VALUE TODAY

$265.40

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: GOOG is currently trading at $356.18, which is considered fair relative to its 30-day fair value range of $348.30 to $373.82. The stock's valuation (Forward PE: 24.4) is in line with its historical norms (25.6). Remarkably, the market is currently pricing in an annual earnings decline of 1.5% over the next few years. This pessimistic expectation contrasts with the company's recent 82.0% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, GOOG is in a strong uptrend. Immediate support is located at $333.69, while resistance sits at $369.00.

Market Sentiment: GOOG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $426.62 (+19.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position FAIR

Historical Trading Range $348.30 - $373.82

Company Quality Score 55/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 47.6%

Protect Your Profits

Holding GOOG? Use our AI-powered strategies to protect your downside while keeping your long-term position.

View Profit Protection Plan

All Signals

NEUTRAL: Price in fair range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading below Wall St target ($426.62)

Trading Range Analysis

30-Day Trading Range $348.30 - $373.82

Current vs Trading Range FAIR

Support & Resistance Levels

Support Level $333.69

Resistance Level $369.00

Current Trend Strong Uptrend

Technical data as of Jul 2, 2026

Fundamental Context

Forward P/E (Next Year Est.) 24.44

Wall Street Target $426.62 (+19.8%)

Revenue Growth (YoY) 21.8%

Earnings Growth (YoY) 82.0%

Profit Margin 37.9%

Valuation Discount vs History -1.5% cheaper

PE vs Historical 24.4 vs 25.6 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): -1.5% (market-implied from PE analysis)

1-Year Target $350.84 (-2%)

2-Year Target $345.57 (-3%)

3-Year Target $340.39 (-4%)

3-Yr Target (if PE normalizes) (PE: 24→26) $356.49 (+0%)

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 24.4, Growth: 2.5%) $383.01 (+8%)

Base: (SPY PE: 21.8, Growth: 2.5%) $341.27 (-4%)

Bear: (PE: 18.5, Growth: 2.5%) $290.08 (-19%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (24x PE) as earnings recover.

Trailing PE: 27.32 | Current EPS (TTM): $13.10

Bull Case $437.90 (+23%)

Analyst growth 11.2%, PE expands to 30.1

Base Case $398.09 (+12%)

Market implied 11.2%, PE stable at 27.3

Bear Case $243.36 (-32%)

Severe decline -20.0%, PE contracts to 23.2

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

💡 Upside Surprise Potential

If earnings stabilize (0% growth), PE could expand from 24.4 to 25.6

Stabilization Target: $373.03 (+4.7%)

PE Expansion Potential: +4.7%

Share & Embed Analysis

Found this analysis useful? Share it with your community or embed the live chart on your blog.

Tweet Reddit

bloggers & journalists: you are free to use our charts with attribution.

Last updated: July 03, 2026 6:08 PM ET
Data refreshes hourly during market hours. Next update: 7:08 PM

🔥 Top Stocks Breaking Out Now

Ticker	Score	Recommendation	Change %

See Full Scanner Results »

Technical Signals Check

Is GOOG showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

INSIDERS SELLING

Recent Transactions

John L Hennessy SELL 1050 shares 2026-04-15

Amie Thuener O'toole SELL 617 shares 2026-04-01

John Fetterman BUY 2026-03-30

View Insider Activity Scanner

Unlock Insider Activity

See real-time buying/selling by company executives for GOOG.

Create Free Account

Already have an account? Log In

Stock	Analyst Consensus	Analyst Target	Tradestie Score
TME Tencent Music Entertainm…	STRONG BUY 32 analysts	$15	54 HOLD
META Meta Platforms Inc.	STRONG BUY 68 analysts	$827	59 HOLD
GOOGL Alphabet Inc Class A	STRONG BUY 68 analysts	$433	58 HOLD
PINS Pinterest Inc	STRONG BUY 42 analysts	$28	62 BUY
BILI Bilibili Inc	STRONG BUY 31 analysts	$29	54 HOLD

Advanced GOOG Option Strategies

Professional options setups generated by AI based on today's GOOG price and gamma walls.

Iron Condor Bull Call Bear Put Collar

More Analysis for GOOG

GOOG Technical Chart GOOG Price Prediction GOOG Earnings Date GOOG Investment Advisor GOOG Fair Price Analyzer GOOG Options Advisor GOOG Options Chain GOOG Options Analysis GOOG Competitors

Compare GOOG with Peers

GOOG vs AAPL
Which one to buy?

GOOG vs AMZN
Which one to buy?

GOOG vs META
Which one to buy?

GOOG vs TSLA
Which one to buy?

GOOG vs MSFT
Which one to buy?

GOOG vs APP
Winner: GOOG

Create New Comparison View All Competitors

Tradestie