Is GOOG stock a Buy, Sell, or Hold?

Based on our analysis, GOOG is currently a HOLD with moderate confidence. 📊 HOLD: GOOG is fairly valued with market pricing in 2.3% annual growth. Fine to hold or accumulate slowly on dips.

What is the fair value of GOOG stock?

Our analysis estimates the fair value range for GOOG to be between $320.73 and $383.77. The current price is $397.17.

What is the analyst price target for GOOG?

The average Wall Street analyst price target for GOOG is $418.47. This implies a potential upside of 5.4% from current levels.

GOOG Stock Analysis: Buy, Sell, or Hold?

GOOG - Alphabet Inc. Class C Capital Stock

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.

$397.17

-1.87 (-0.47%) ▼

5d: +0.47%

30d: +18.75%

90d: +28.38%

HOLD

MODERATE Confidence

Protect Your GOOG Gains

Analysis Updated: May 14, 2026 12:00 AM ET

Earnings: Apr 29, 2026 0d

Smart Money Distribution

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Strength: 10.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: GOOG is fairly valued with market pricing in 2.3% annual growth. Fine to hold or accumulate slowly on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 1.7%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$416.10

Based on 2.9% avg growth

INTRINSIC VALUE TODAY

$258.37

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: GOOG is currently trading at $397.17, which is considered extended relative to its 30-day fair value range of $320.73 to $383.77. The stock's valuation (Forward PE: 27.5) is in line with its historical norms (25.6). At these levels, the market is pricing in 2.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, GOOG is in a strong uptrend. The price is approaching resistance at $399.93. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: GOOG has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $320.73 - $383.77

Company Quality Score 60/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 58.1%

Protect Your Profits

GOOG is technically overbought (RSI 73). Consider hedging now to protect against a potential pullback while keeping your upside.

View Profit Protection Plan

All Signals

BEARISH: Price extended above range
BULLISH: Strong technical setup (60/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($418.47)
NEUTRAL: Market pricing in 2.3% annual earnings growth - fairly valued

Trading Range Analysis

30-Day Trading Range $320.73 - $383.77

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $375.26

Resistance Level $399.93

Current Trend Strong Uptrend

Technical data as of May 14, 2026

Fundamental Context

Forward P/E (Next Year Est.) 27.46

Wall Street Target $418.47 (+5.4%)

Revenue Growth (YoY) 21.8%

Earnings Growth (YoY) 82.0%

Profit Margin 37.9%

Valuation Premium vs History +2.3% premium

PE vs Historical 27.5 vs 25.6 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +2.3% (market-implied from PE analysis)

1-Year Target $406.30 (+2%)

2-Year Target $415.65 (+5%)

3-Year Target $425.21 (+7%)

3-Yr Target (if PE normalizes) (PE: 27→26) PE COMPRESSION $396.44 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 27.5, Growth: 1.7%) $417.16 (+5%)

Base: (SPY PE: 22.0, Growth: 1.7%) $334.84 (-16%)

Bear: (PE: 18.7, Growth: 1.7%) $284.62 (-28%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (30x PE), but valuation improves significantly next year (27x PE) as earnings recover.

Trailing PE: 30.39 | Current EPS (TTM): $13.13

Bull Case $483.56 (+22%)

Analyst growth 10.2%, PE expands to 33.4

Base Case $439.60 (+11%)

Market implied 10.2%, PE stable at 30.4

Bear Case $271.35 (-32%)

Severe decline -20.0%, PE contracts to 25.8

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: May 14, 2026 10:47 PM ET
Data refreshes hourly during market hours. Next update: 11:47 PM

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Insider Activity (6 Months)

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John L Hennessy SELL 1050 shares 2026-04-15

Amie Thuener O'toole SELL 617 shares 2026-04-01

John Fetterman BUY 2026-03-30

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