Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Quick Stats
Jan 30, 202652.9
AI Score
HOLD1.58
Volume Ratio
Mar 19, 2026
Next Earnings
14
+ve Days (30d)
14
-ve Days (30d)
BZUN Stock Summary
Last updated Jan 30, 2026
BZUN is currently trading at $2.68, positioned below its 200-day moving average of $3.07, suggesting bearish momentum. The stock has a 52-week range of $2.12 to $4.88.
Technical Analysis: The 50-day moving average stands at $2.82, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 41.025, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is -0.145, which is negative, suggesting distribution or selling pressure. Our AI-powered investment score rates BZUN at 52.9/100 with a HOLD recommendation.
BZUN (Baozun Inc. American Depositary Shares) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 41.025 |
| CMF (20) | -0.145 |
| ROC (10) | -8.532 |
| ADX (14) | 13.328 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | -0.022 |
| AROONOSC (14) | -92.857 |
| WILLAMS %R (14) | -98.182 |
| MFI (14) | 47.121 |
BZUN Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
BZUN Price vs Max Options Open Interest
BZUN Max Change In Options Open Interest
BZUN Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Daily Out of Money Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Daily In the Money Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BZUN Most Active Options by Volume(near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Baozun Inc. American Depositary Shares is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
BZUN Moving Averages Analysis
BZUN (Baozun Inc. American Depositary Shares) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 2.8 |
| 20 | 2.85 |
| 30 | 2.8 |
| 50 | 2.82 |
| 100 | 3.26 |
| 200 | 3.07 |
BZUN Fundamental Analysis
| P/E (Forward) | 19.8807 |
| P/E (Trailing) | -- |
| Market Cap ($) | 167.0 million |
| Earnings/Share ($) | -0.47 |
| Net Proft Margin (%) | -0.0209 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | 0.8179 |
| EPS Estimate Next Year ($) | 2.6863 |
| WallStreet Target Price ($) | 4.5419 |
| Most Recent Quarter |