BBW Stock Analysis: Buy, Sell, or Hold?
BBW - Build-A-Bear Workshop, Inc.
$36.31
0.57 (1.59%)
▲
5d:
-2.97%
30d:
-1.92%
90d:
-26.15%
HOLD
MODERATE Confidence
Analysis Updated: May 13, 2026 12:00 AM ET
Earnings: Jun 04, 2026
20d
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1 traders called BBW this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: BBW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: BBW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$95.57
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$59.34
38.8% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BBW is currently trading at $36.31, which is considered oversold relative to its 30-day fair value range of $36.51 to $38.53. From a valuation perspective, the stock is trading at a discount (Forward PE: 8.9) compared to its historical average (12.2). Remarkably, the market is currently pricing in an annual earnings decline of 10.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, BBW is in a strong downtrend. Immediate support is located at $34.29, while resistance sits at $38.81.
Market Sentiment: BBW has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $62.00 (+73.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, BBW is in a strong downtrend. Immediate support is located at $34.29, while resistance sits at $38.81.
Market Sentiment: BBW has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $62.00 (+73.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$36.51 -
$38.53
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 73.5% below Wall St target ($62.00)
Trading Range Analysis
30-Day Trading Range
$36.51 -
$38.53
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$34.29
Resistance Level
$38.81
Current Trend
Strong Downtrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
8.89
Wall Street Target
$62.00
(+73.5%)
Revenue Growth (YoY)
2.7%
Earnings Growth (YoY)
-22.0%
Profit Margin
9.8%
Valuation Discount vs History
-10.0% cheaper
PE vs Historical
8.9 vs 12.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-10.0%
(market-implied from PE analysis)
1-Year Target
$32.17
(-10%)
2-Year Target
$28.95
(-19%)
3-Year Target
$26.05
(-27%)
3-Yr Target (if PE normalizes)
(PE: 9→12)
$35.78
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 71.4%)
$90.57
(+153%)
Base:
(SPY PE: 8.9, Growth: 71.4%)
$36.51
(+2%)
Bear:
(PE: 7.6, Growth: 71.4%)
$31.03
(-13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (9x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 8.96 | Current EPS (TTM): $3.99
Bull Case
$39.66
(+11%)
Analyst growth 0.8%, PE expands to 9.9
Base Case
$36.05
(+1%)
Market implied 0.8%, PE stable at 9.0
Bear Case
$24.32
(-32%)
Severe decline -20.0%, PE contracts to 7.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 8.9 to 12.2
Stabilization Target:
$49.07
(+37.3%)
PE Expansion Potential:
+37.3%
Share & Embed Analysis
Last updated: May 14, 2026 1:42 PM ET
Data refreshes hourly during market hours. Next update: 2:42 PM
Data refreshes hourly during market hours. Next update: 2:42 PM
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Technical Signals Check
Is BBW showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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