CHD Stock Analysis: Buy, Sell, or Hold?
CHD - Church & Dwight Co., Inc.
$96.25
4.29 (4.67%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Jan 30, 2026
0d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: CHD shows positive signals but monitor for confirmation. Market pricing in 2.1% growth. Moderate conviction.
💡 BUY OPPORTUNITY: CHD shows positive signals but monitor for confirmation. Market pricing in 2.1% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$112.08
Based on 5.4% avg growth
INTRINSIC VALUE TODAY
$69.59
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHD is currently trading at $96.25, which is considered extended relative to its 30-day fair value range of $84.45 to $91.89. The stock's valuation (Forward PE: 24.7) is in line with its historical norms (23.2). At these levels, the market is pricing in 2.1% annual earnings growth.
Technical Outlook: Technically, CHD is in a strong downtrend. The price is approaching resistance at $98.62. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.7% recently.
Market Sentiment: CHD has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, CHD is in a strong downtrend. The price is approaching resistance at $98.62. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 4.7% recently.
Market Sentiment: CHD has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$84.45 -
$91.89
Company Quality Score
61/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
65.2%
Protect Your Profits
CHD is technically overbought (RSI 74). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.7%)
- NEUTRAL: Near Wall St target ($96.05)
- BULLISH: Expecting earnings turnaround to 2.1% growth with 5.0% revenue growth
Fair Price Analysis
30-Day Fair Range
$84.45 -
$91.89
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$88.92
Resistance Level
$98.63
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
24.70
Wall Street Target
$96.05
(+4.5%)
Revenue Growth (YoY)
5.0%
Earnings Growth (YoY)
-21.2%
Profit Margin
12.7%
Valuation Premium vs History
+2.1% premium
PE vs Historical
24.7 vs 23.2
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.1%
(market-implied from PE analysis)
1-Year Target
$93.89
(+2%)
2-Year Target
$95.86
(+4%)
3-Year Target
$97.88
(+6%)
3-Yr Target (if PE normalizes)
(PE: 25→23)
PE COMPRESSION
$91.94
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.7, Growth: 6.7%)
$111.83
(+22%)
Base:
(SPY PE: 22.3, Growth: 6.7%)
$100.98
(+10%)
Bear:
(PE: 19.0, Growth: 6.7%)
$85.83
(-7%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (29x PE), but valuation improves significantly next year (25x PE) as earnings recover.
Trailing PE: 28.86 | Current EPS (TTM): $3.17
Bull Case
$118.19
(+23%)
Analyst growth 17.5%, PE expands to 31.7
Base Case
$107.45
(+12%)
Market implied 17.5%, PE stable at 28.9
Bear Case
$62.21
(-35%)
Severe decline -20.0%, PE contracts to 24.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 1:38 AM ET
Data refreshes hourly during market hours. Next update: 2:38 AM
Data refreshes hourly during market hours. Next update: 2:38 AM
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Technical Signals Check
Is CHD showing a specific setup today?
Insider Activity (6 Months)
4
Buys
1
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Ro Khanna
BUY
2025-09-29
Lisa C. McClain
SELL
2025-09-25
Richard A Dierker
BUY
5470 shares
2025-08-12
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