CHD Stock Analysis: Buy, Sell, or Hold?
CHD - Church & Dwight Co., Inc.
$93.91
-0.78 (-0.82%)
▼
5d:
-0.78%
30d:
-10.44%
90d:
+9.98%
HOLD
MODERATE Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 01, 2026
30d
Smart Money Accumulation
CHD is down 3.5% this week, but smart money is accumulating calls. Top strike: $95 2026-05-15 with 56 OI. Call ratio: 100% View Scanner →
Strength: 6.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CHD shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: CHD shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$127.03
Based on 5.6% avg growth
INTRINSIC VALUE TODAY
$78.87
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CHD is currently trading at $93.91, which is considered oversold relative to its 30-day fair value range of $95.41 to $103.45. The stock's valuation (Forward PE: 23.3) is in line with its historical norms (24.0). Remarkably, the market is currently pricing in an annual earnings decline of 0.9% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, CHD is in a strong uptrend. The price is currently testing key support at $92.81. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CHD has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $103.58 (+10.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CHD is in a strong uptrend. The price is currently testing key support at $92.81. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CHD has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $103.58 (+10.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$95.41 -
$103.45
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding CHD? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($103.58)
Fair Price Analysis
30-Day Fair Range
$95.41 -
$103.45
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$92.81
Resistance Level
$99.04
Current Trend
Strong Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
23.29
Wall Street Target
$103.58
(+10.3%)
Revenue Growth (YoY)
3.9%
Earnings Growth (YoY)
-20.8%
Profit Margin
11.9%
Valuation Discount vs History
-0.9% cheaper
PE vs Historical
23.3 vs 24.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.9%
(market-implied from PE analysis)
1-Year Target
$93.06
(-1%)
2-Year Target
$92.23
(-2%)
3-Year Target
$91.40
(-3%)
3-Yr Target (if PE normalizes)
(PE: 23→24)
$94.17
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 23.3, Growth: 7.2%)
$115.57
(+23%)
Base:
(SPY PE: 22.4, Growth: 7.2%)
$110.89
(+18%)
Bear:
(PE: 19.0, Growth: 7.2%)
$94.26
(+0%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (31x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 31.35 | Current EPS (TTM): $3.02
Bull Case
$139.05
(+47%)
Analyst growth 33.5%, PE expands to 34.5
Base Case
$126.41
(+34%)
Market implied 33.5%, PE stable at 31.4
Bear Case
$64.39
(-32%)
Severe decline -20.0%, PE contracts to 26.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 23.3 to 24.0
Stabilization Target:
$96.76
(+3.0%)
PE Expansion Potential:
+3.0%
Share & Embed Analysis
Last updated: March 31, 2026 6:16 AM ET
Data refreshes hourly during market hours. Next update: 7:16 AM
Data refreshes hourly during market hours. Next update: 7:16 AM
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Technical Signals Check
Is CHD showing a specific setup today?
Insider Activity (6 Months)
3
Buys
4
Sells
Net
INSIDERS SELLING
Recent Transactions
Penry W Price
SELL
7000 shares
2026-03-12
Janet S Vergis
SELL
12960 shares
2026-02-04
Ro Khanna
BUY
2026-01-29
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Professional options setups generated by AI based on today's CHD price and gamma walls.
