CL Stock Analysis: Buy, Sell, or Hold?
CL - Colgate-Palmolive Company
$85.23
-0.50 (-0.58%)
▼
5d:
+0.83%
30d:
-12.4%
90d:
+6.95%
HOLD
MODERATE Confidence
Analysis Updated: Mar 31, 2026 12:00 AM ET
Earnings: Apr 24, 2026
23d
Smart Money Distribution
CL is up 4.3% this week, but smart money is buying puts. Top strike: $90 2026-04-17 with 9,920 OI. Put ratio: 74% View Scanner →
Strength: 4.5/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CL shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: CL shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$117.28
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$72.82
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CL is currently trading at $85.23, which is considered oversold relative to its 30-day fair value range of $85.82 to $95.79. The stock's valuation (Forward PE: 20.7) is in line with its historical norms (21.7). Remarkably, the market is currently pricing in an annual earnings decline of 1.6% over the next few years. This pessimistic expectation contrasts with the company's recent 1.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CL is in a strong downtrend. The price is currently testing key support at $83.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $97.26 (+13.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CL is in a strong downtrend. The price is currently testing key support at $83.50. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: CL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $97.26 (+13.5%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$85.82 -
$95.79
Company Quality Score
60/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding CL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($97.26)
Fair Price Analysis
30-Day Fair Range
$85.82 -
$95.79
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$83.50
Resistance Level
$88.96
Current Trend
Strong Downtrend
Technical data as of
Mar 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
20.68
Wall Street Target
$97.26
(+13.5%)
Revenue Growth (YoY)
5.8%
Earnings Growth (YoY)
1.1%
Profit Margin
10.5%
Valuation Discount vs History
-1.6% cheaper
PE vs Historical
20.7 vs 21.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.6%
(market-implied from PE analysis)
1-Year Target
$84.36
(-2%)
2-Year Target
$83.01
(-3%)
3-Year Target
$81.68
(-5%)
3-Yr Target (if PE normalizes)
(PE: 21→22)
$85.72
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 6.9%)
$113.14
(+32%)
Base:
(SPY PE: 20.7, Growth: 6.9%)
$104.67
(+22%)
Bear:
(PE: 17.6, Growth: 6.9%)
$88.97
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (32x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Trailing PE: 32.37 | Current EPS (TTM): $2.63
Bull Case
$147.69
(+73%)
Analyst growth 57.7%, PE expands to 35.6
Base Case
$134.26
(+58%)
Market implied 57.7%, PE stable at 32.4
Bear Case
$57.88
(-32%)
Severe decline -20.0%, PE contracts to 27.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.7 to 21.7
Stabilization Target:
$89.97
(+4.9%)
PE Expansion Potential:
+4.9%
Share & Embed Analysis
Last updated: March 31, 2026 3:48 PM ET
Data refreshes hourly during market hours. Next update: 4:48 PM
Data refreshes hourly during market hours. Next update: 4:48 PM
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Technical Signals Check
Is CL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Panagiotis Tsourapas
SELL
15000 shares
2026-02-12
Panagiotis Tsourapas
SELL
35000 shares
2026-02-11
John Hazlin
SELL
20989 shares
2026-02-10
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Professional options setups generated by AI based on today's CL price and gamma walls.
