CL Stock Analysis: Buy, Sell, or Hold?
CL - Colgate-Palmolive Company
$90.29
5.05 (5.92%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Jan 30, 2026
0d
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2 traders called CL this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: CL is fairly valued with market pricing in 1.6% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: CL is fairly valued with market pricing in 1.6% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$101.51
Based on 4.6% avg growth
INTRINSIC VALUE TODAY
$63.03
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CL is currently trading at $90.29, which is considered extended relative to its 30-day fair value range of $78.80 to $85.70. The stock's valuation (Forward PE: 22.2) is in line with its historical norms (21.1). At these levels, the market is pricing in 1.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, CL is in a strong downtrend. The price is approaching resistance at $90.71. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.9% recently.
Market Sentiment: CL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, CL is in a strong downtrend. The price is approaching resistance at $90.71. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 5.9% recently.
Market Sentiment: CL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$78.80 -
$85.70
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
CL is technically overbought (RSI 75). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+5.4% above fair value)
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+5.9%)
- NEUTRAL: Near Wall St target ($88.89)
- NEUTRAL: Market pricing in 1.6% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$78.80 -
$85.70
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$83.55
Resistance Level
$90.71
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
22.19
Wall Street Target
$88.89
(+4.3%)
Revenue Growth (YoY)
1.9%
Earnings Growth (YoY)
1.1%
Profit Margin
14.5%
Valuation Premium vs History
+1.6% premium
PE vs Historical
22.2 vs 21.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.6%
(market-implied from PE analysis)
1-Year Target
$86.60
(+2%)
2-Year Target
$87.99
(+3%)
3-Year Target
$89.40
(+5%)
3-Yr Target (if PE normalizes)
(PE: 22→21)
PE COMPRESSION
$85.02
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 5.2%)
$99.64
(+17%)
Base:
(SPY PE: 22.2, Growth: 5.2%)
$99.13
(+16%)
Bear:
(PE: 18.9, Growth: 5.2%)
$84.26
(-1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Trailing PE: 23.81 | Current EPS (TTM): $3.57
Bull Case
$100.63
(+11%)
Analyst growth 7.6%, PE expands to 26.2
Base Case
$91.48
(+1%)
Market implied 7.6%, PE stable at 23.8
Bear Case
$57.80
(-36%)
Severe decline -20.0%, PE contracts to 20.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 11:57 PM ET
Data refreshes hourly during market hours. Next update: 12:57 AM
Data refreshes hourly during market hours. Next update: 12:57 AM
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Technical Signals Check
Is CL showing a specific setup today?
Insider Activity (6 Months)
4
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Rick Larsen
SELL
2025-10-06
Ro Khanna
SELL
2025-09-29
Julie Johnson
SELL
2025-09-25
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