EFX Stock Analysis: Buy, Sell, or Hold?

EFX - Equifax, Incorporated

SERVICES-CONSUMER CREDIT REPORTING, COLLECTION AGENCIES
$201.40
-2.60 (-1.27%) ▼
HOLD
MODERATE Confidence
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Last Updated: January 30, 2026
Earnings: Feb 04, 2026 3d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 HOLD: EFX shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$335.41
Based on 9.3% avg growth
INTRINSIC VALUE TODAY
$208.26
3.3% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.7x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: EFX is currently trading at $201.40, which is considered oversold relative to its 30-day fair value range of $209.46 to $221.94. The stock's valuation (Forward PE: 23.4) is in line with its historical norms (24.7). Remarkably, the market is currently pricing in an annual earnings decline of 1.8% over the next few years. This pessimistic expectation contrasts with the company's recent 14.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, EFX is in a strong downtrend. The price is currently testing key support at $199.63. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: EFX has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $262.75 (+28.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $209.46 - $221.94
Company Quality Score 57/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 57.1%

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All Signals

  • BULLISH: Price oversold vs 30-day range
  • BEARISH: Weak technical setup (25/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 28.8% below Wall St target ($262.75)

Fair Price Analysis

30-Day Fair Range $209.46 - $221.94
Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $199.63
Resistance Level $219.90
Current Trend Strong Downtrend

Fundamental Context

Forward P/E (Next Year Est.) 23.37
Wall Street Target $262.75 (+28.8%)
Revenue Growth (YoY) 7.2%
Earnings Growth (YoY) 14.2%
Profit Margin 11.1%
Valuation Discount vs History -1.8% cheaper
PE vs Historical 23.4 vs 24.7 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -1.8% (market-implied from PE analysis)
1-Year Target $200.33 (-2%)
2-Year Target $196.72 (-4%)
3-Year Target $193.18 (-5%)
3-Yr Target (if PE normalizes) (PE: 23→25) $204.21 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 23.4, Growth: 14.6%) $307.31 (+51%)
Base: (SPY PE: 22.3, Growth: 14.6%) $293.30 (+44%)
Bear: (PE: 19.0, Growth: 14.6%) $249.30 (+22%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (39x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 38.74 | Current EPS (TTM): $5.30
Bull Case $372.07 (+85%)
Analyst growth 64.7%, PE expands to 42.6
Base Case $338.24 (+68%)
Market implied 64.7%, PE stable at 38.7
Bear Case $139.62 (-31%)
Severe decline -20.0%, PE contracts to 32.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 23.4 to 24.7
Stabilization Target: $215.65 (+5.7%)
PE Expansion Potential: +5.7%
Last updated: January 31, 2026 10:19 AM ET
Data refreshes hourly during market hours. Next update: 11:19 AM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL

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Advanced EFX Option Strategies

Professional options setups generated by AI based on today's EFX price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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