GOOG Stock Analysis: Buy, Sell, or Hold?
GOOG - Alphabet Inc. Class C Capital Stock
$298.30
-2.61 (-0.87%)
▼
5d:
-4.22%
30d:
-10.51%
90d:
-6.85%
HOLD
MODERATE Confidence
Analysis Updated: Mar 6, 2026 12:00 AM ET
Earnings: Apr 23, 2026
Get Alerted When GOOG Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
12 traders called GOOG this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
📊 HOLD: GOOG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: GOOG shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$539.24
Based on 10.1% avg growth
INTRINSIC VALUE TODAY
$334.83
10.9% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: GOOG is currently trading at $298.30, which is considered oversold relative to its 30-day fair value range of $303.63 to $332.04. From a valuation perspective, the stock is trading at a discount (Forward PE: 22.2) compared to its historical average (26.8). Remarkably, the market is currently pricing in an annual earnings decline of 6.0% over the next few years. This pessimistic expectation contrasts with the company's recent 31.1% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, GOOG is in a strong uptrend. The price is currently testing key support at $295.25. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: GOOG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $359.24 (+20.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, GOOG is in a strong uptrend. The price is currently testing key support at $295.25. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: GOOG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $359.24 (+20.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$303.63 -
$332.04
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding GOOG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 20.4% below Wall St target ($359.24)
Fair Price Analysis
30-Day Fair Range
$303.63 -
$332.04
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$295.25
Resistance Level
$319.46
Current Trend
Strong Uptrend
Technical data as of
Mar 6, 2026
Fundamental Context
Forward P/E (Next Year Est.)
22.24
Wall Street Target
$359.24
(+20.4%)
Revenue Growth (YoY)
18.0%
Earnings Growth (YoY)
31.1%
Profit Margin
32.8%
Valuation Discount vs History
-6.0% cheaper
PE vs Historical
22.2 vs 26.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.0%
(market-implied from PE analysis)
1-Year Target
$280.40
(-6%)
2-Year Target
$263.58
(-12%)
3-Year Target
$247.76
(-17%)
3-Yr Target (if PE normalizes)
(PE: 22→27)
$298.58
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 16.1%)
$468.26
(+57%)
Base:
(SPY PE: 22.2, Growth: 16.1%)
$466.98
(+57%)
Bear:
(PE: 18.9, Growth: 16.1%)
$396.93
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Trailing PE: 28.41 | Current EPS (TTM): $10.81
Bull Case
$419.35
(+35%)
Analyst growth 24.1%, PE expands to 31.3
Base Case
$381.22
(+22%)
Market implied 24.1%, PE stable at 28.4
Bear Case
$208.86
(-33%)
Severe decline -20.0%, PE contracts to 24.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 22.2 to 26.8
Stabilization Target:
$359.48
(+20.5%)
PE Expansion Potential:
+20.5%
Share & Embed Analysis
Last updated: March 06, 2026 6:05 PM ET
Data refreshes hourly during market hours. Next update: 7:05 PM
Data refreshes hourly during market hours. Next update: 7:05 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is GOOG showing a specific setup today?
Insider Activity (6 Months)
3
Buys
17
Sells
Net
INSIDERS SELLING
Recent Transactions
John L Hennessy
SELL
600 shares
2026-02-13
Sundar Pichai
SELL
32500 shares
2026-02-04
Amie Thuener O'toole
SELL
933 shares
2026-02-02
Top Rated Internet Content & Information Stocks
Top-rated stocks in Internet Content & Information by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
META
Meta Platforms Inc. |
STRONG BUY
68 analysts |
$861 | 63 BUY |
|
TME
Tencent Music Entertainm… |
STRONG BUY
32 analysts |
$27 | 55 HOLD |
|
BILI
Bilibili Inc |
STRONG BUY
31 analysts |
$31 | 52 HOLD |
|
GOOGL
Alphabet Inc Class A |
STRONG BUY
68 analysts |
$376 | 53 HOLD |
|
PINS
Pinterest Inc |
STRONG BUY
42 analysts |
$24 | 55 HOLD |
Advanced GOOG Option Strategies
Professional options setups generated by AI based on today's GOOG price and gamma walls.
