Is GOOGL stock a Buy, Sell, or Hold?

Based on our analysis, GOOGL is currently a HOLD with moderate confidence. 📊 HOLD: GOOGL is fairly valued with market pricing in 2.7% annual growth. Fine to hold or accumulate slowly on dips.

What is the fair value of GOOGL stock?

Our analysis estimates the fair value range for GOOGL to be between $322.78 and $386.61. The current price is $400.56.

What is the analyst price target for GOOGL?

The average Wall Street analyst price target for GOOGL is $427.89. This implies a potential upside of 6.3% from current levels.

GOOGL Stock Analysis: Buy, Sell, or Hold?

GOOGL - Alphabet Inc. Class A Common Stock

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.

$400.56

-2.06 (-0.51%) ▼

5d: +0.65%

30d: +18.82%

90d: +29.63%

HOLD

MODERATE Confidence

Protect Your GOOGL Gains

Analysis Updated: May 13, 2026 12:00 AM ET

Earnings: Apr 29, 2026 0d

Smart Money Distribution

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Strength: 9.0/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: GOOGL is fairly valued with market pricing in 2.7% annual growth. Fine to hold or accumulate slowly on dips.

See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 1.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$412.02

Based on 2.7% avg growth

INTRINSIC VALUE TODAY

$255.84

Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: GOOGL is currently trading at $400.56, which is considered extended relative to its 30-day fair value range of $322.78 to $386.61. The stock's valuation (Forward PE: 27.9) is in line with its historical norms (25.7). At these levels, the market is pricing in 2.7% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, GOOGL is in a strong uptrend. The price is approaching resistance at $403.70. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: GOOGL has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position EXTENDED

Historical Trading Range $322.78 - $386.61

Company Quality Score 61/100 (BUY)

Volume Confirmation HIGH

Confidence Score 58.1%

Protect Your Profits

GOOGL is technically overbought (RSI 72). Consider hedging now to protect against a potential pullback while keeping your upside.

View Profit Protection Plan

All Signals

BEARISH: Price extended above range
BULLISH: Strong technical setup (60/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($427.89)
NEUTRAL: Market pricing in 2.7% annual earnings growth - fairly valued

Trading Range Analysis

30-Day Trading Range $322.78 - $386.61

Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $379.05

Resistance Level $403.70

Current Trend Strong Uptrend

Technical data as of May 14, 2026

Fundamental Context

Forward P/E (Next Year Est.) 27.90

Wall Street Target $427.89 (+6.3%)

Revenue Growth (YoY) 21.8%

Earnings Growth (YoY) 82.0%

Profit Margin 37.9%

Valuation Premium vs History +2.7% premium

PE vs Historical 27.9 vs 25.7 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +2.7% (market-implied from PE analysis)

1-Year Target $413.49 (+3%)

2-Year Target $424.65 (+6%)

3-Year Target $436.12 (+8%)

3-Yr Target (if PE normalizes) (PE: 28→26) PE COMPRESSION $401.66 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 27.9, Growth: 1.4%) $420.35 (+4%)

Base: (SPY PE: 22.0, Growth: 1.4%) $332.01 (-18%)

Bear: (PE: 18.7, Growth: 1.4%) $282.21 (-30%)

📈 Valuation based on Current Earnings

RECOVERY PLAY: Stock looks expensive now (30x PE), but valuation improves significantly next year (28x PE) as earnings recover.

Trailing PE: 29.67 | Current EPS (TTM): $13.10

Bull Case $470.86 (+17%)

Analyst growth 10.1%, PE expands to 32.6

Base Case $428.05 (+6%)

Market implied 10.1%, PE stable at 29.7

Bear Case $264.28 (-34%)

Severe decline -20.0%, PE contracts to 25.2

These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.

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Last updated: May 14, 2026 1:18 PM ET
Data refreshes hourly during market hours. Next update: 2:18 PM

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Technical Signals Check

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Insider Activity (6 Months)

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INSIDERS SELLING

Recent Transactions

John L Hennessy SELL 1050 shares 2026-04-15

Amie Thuener O'toole SELL 617 shares 2026-04-01

Ro Khanna BUY 2026-03-30

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