ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$88.87
1.71 (1.97%)
▲
5d:
-9.15%
30d:
-9.7%
90d:
-20.71%
HOLD
LOW Confidence
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: May 07, 2026
Smart Money Accumulation
ROKU is down 6.6% this week, but smart money is accumulating calls. Top strike: $90 2026-05-15 with 4,322 OI. Call ratio: 63% View Scanner →
Strength: 4.6/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: ROKU shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: ROKU shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$156.53
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$97.19
8.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $88.86, which is considered oversold relative to its 30-day fair value range of $89.93 to $98.74. From a valuation perspective, the stock is trading at a discount (Forward PE: 27.1) compared to its historical average (64.4). Remarkably, the market is currently pricing in an annual earnings decline of 25.0% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $84.90, while resistance sits at $99.22.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $126.52 (+45.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, ROKU is in a strong uptrend. Immediate support is located at $84.90, while resistance sits at $99.22.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $126.52 (+45.2%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$89.93 -
$98.74
Company Quality Score
53/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
Protect Your Profits
Holding ROKU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 45.2% below Wall St target ($126.52)
- CAUTION: Recommendation downgraded due to -9.1% 5-day decline
Fair Price Analysis
30-Day Fair Range
$89.93 -
$98.74
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$84.90
Resistance Level
$99.22
Current Trend
Strong Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
27.11
Wall Street Target
$126.52
(+45.2%)
Revenue Growth (YoY)
16.1%
Earnings Growth (YoY)
-64.9%
Profit Margin
1.9%
Valuation Discount vs History
-25.0% cheaper
PE vs Historical
27.1 vs 64.4
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-25.0%
(market-implied from PE analysis)
1-Year Target
$78.44
(-10%)
2-Year Target
$70.59
(-19%)
3-Year Target
$63.53
(-27%)
3-Yr Target (if PE normalizes)
(PE: 27→64)
$150.95
(+73%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 27.1, Growth: 58.1%)
$294.13
(+238%)
Base:
(SPY PE: 22.4, Growth: 58.1%)
$243.07
(+179%)
Bear:
(PE: 19.0, Growth: 58.1%)
$206.61
(+137%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (45x PE), but valuation improves significantly next year (27x PE) as earnings recover.
Forward PE: 45.45 | Forward EPS (Implied): $2.15
Bull Case
$118.11
(+21%)
Analyst growth 15.0%, PE expands to 47.7
Base Case
$97.81
(0%)
Market implied 0.0%, PE stable at 45.5
Bear Case
$74.82
(-24%)
Severe decline -15.0%, PE contracts to 40.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 27.1 to 64.4
Stabilization Target:
$207.06
(+137.6%)
PE Expansion Potential:
+137.6%
Share & Embed Analysis
Last updated: March 30, 2026 12:09 PM ET
Data refreshes hourly during market hours. Next update: 1:09 PM
Data refreshes hourly during market hours. Next update: 1:09 PM
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Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
20
Sells
Net
INSIDERS SELLING
Recent Transactions
Dan Jedda
SELL
15000 shares
2026-03-16
Anthony J Wood
SELL
50000 shares
2026-03-10
Charles Collier
SELL
1715 shares
2026-03-05
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Advanced ROKU Option Strategies
Professional options setups generated by AI based on today's ROKU price and gamma walls.
