ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$95.20
-5.26 (-5.24%)
▼
WAIT
LOW Confidence
Last Updated: January 30, 2026
Earnings: Feb 12, 2026
11d
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3 traders called ROKU this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: ROKU is down 10.4% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: ROKU is down 10.4% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$63.57
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$39.47
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $95.20, which is considered oversold relative to its 30-day fair value range of $103.30 to $111.97. From a valuation perspective, the stock is trading at a discount (Forward PE: 76.9) compared to its historical average (87.6). Remarkably, the market is currently pricing in an annual earnings decline of 4.2% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROKU is in a strong uptrend. The price is currently testing key support at $98.50. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.2% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $123.46 (+22.9%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROKU is in a strong uptrend. The price is currently testing key support at $98.50. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 5.2% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $123.46 (+22.9%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$103.30 -
$111.97
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
Protect Your Profits
Holding ROKU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-5.2%)
- BULLISH: Trading 22.9% below Wall St target ($123.46)
- WARNING: Recommendation downgraded due to -10.4% 5-day decline - wait for stabilization
Fair Price Analysis
30-Day Fair Range
$103.30 -
$111.97
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$98.50
Resistance Level
$107.74
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
76.93
Wall Street Target
$123.46
(+22.9%)
Revenue Growth (YoY)
14.0%
Earnings Growth (YoY)
-64.9%
Profit Margin
-0.6%
Valuation Discount vs History
-4.2% cheaper
PE vs Historical
76.9 vs 87.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-4.2%
(market-implied from PE analysis)
1-Year Target
$96.24
(-4%)
2-Year Target
$92.20
(-8%)
3-Year Target
$88.33
(-12%)
3-Yr Target (if PE normalizes)
(PE: 77→88)
$100.57
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 76.9, Growth: 297.7%)
$339.05
(+238%)
Base:
(SPY PE: 22.3, Growth: 297.7%)
$98.28
(-2%)
Bear:
(PE: 19.0, Growth: 297.7%)
$83.54
(-17%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 76.9 to 87.6
Stabilization Target:
$114.39
(+13.9%)
PE Expansion Potential:
+13.9%
Last updated: January 31, 2026 3:21 AM ET
Data refreshes hourly during market hours. Next update: 4:21 AM
Data refreshes hourly during market hours. Next update: 4:21 AM
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Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
14
Sells
Net
INSIDERS SELLING
Recent Transactions
Dan Jedda
SELL
3000 shares
2025-10-15
Anthony J Wood
SELL
25000 shares
2025-10-10
Charles Collier
SELL
15404 shares
2025-10-06
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Advanced ROKU Option Strategies
Professional options setups generated by AI based on today's ROKU price and gamma walls.
