SONY Stock Analysis: Buy, Sell, or Hold?
SONY - Sony Group Corporation American Depositary Shares (Each Representing One Share of Dollar Validated Common Stock)
$20.79
0.58 (2.87%)
▲
5d:
+7.61%
30d:
-8.78%
90d:
-1.56%
BUY
HIGH Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Aug 06, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
✅ BUY SIGNAL: SONY shows strong fundamentals and good volume confirmation. Solid entry point despite fair pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$7.25
Based on -17.8% avg growth
INTRINSIC VALUE TODAY
$4.50
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SONY is currently trading at $20.79, which is considered fair relative to its 30-day fair value range of $19.96 to $21.96. The stock's valuation (Forward PE: 16.5) is in line with its historical norms (16.8). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SONY is in a downtrend. The price is currently testing key support at $21.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+41.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SONY is in a downtrend. The price is currently testing key support at $21.21. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SONY has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.38 (+41.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$19.96 -
$21.96
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.3%
All Signals
- NEUTRAL: Price in fair range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 41.3% below Wall St target ($29.38)
Trading Range Analysis
30-Day Trading Range
$19.96 -
$21.96
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$21.22
Resistance Level
$23.00
Current Trend
Downtrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
16.52
Wall Street Target
$29.38
(+41.3%)
Revenue Growth (YoY)
8.3%
Earnings Growth (YoY)
-57.4%
Profit Margin
-2.6%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
16.5 vs 16.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$20.67
(-1%)
2-Year Target
$20.54
(-1%)
3-Year Target
$20.42
(-2%)
3-Yr Target (if PE normalizes)
(PE: 17→17)
$20.77
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: -39.6%)
$27.09
(+30%)
Base:
(SPY PE: 16.5, Growth: -39.6%)
$20.54
(-1%)
Bear:
(PE: 14.0, Growth: -39.6%)
$17.46
(-16%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (19x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 19.07 | Current EPS (TTM): $1.06
Bull Case
$26.40
(+27%)
Analyst growth 18.8%, PE expands to 21.0
Base Case
$24.00
(+15%)
Market implied 18.8%, PE stable at 19.1
Bear Case
$13.74
(-34%)
Severe decline -20.0%, PE contracts to 16.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 16.5 to 16.8
Stabilization Target:
$21.15
(+1.7%)
PE Expansion Potential:
+1.7%
Share & Embed Analysis
Last updated: July 04, 2026 12:18 AM ET
Data refreshes hourly during market hours. Next update: 1:18 AM
Data refreshes hourly during market hours. Next update: 1:18 AM
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Technical Signals Check
Is SONY showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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