BBW Stock Analysis: Buy, Sell, or Hold?
BBW - Build-A-Bear Workshop, Inc.
$59.68
-0.31 (-0.52%)
▼
HOLD
LOW Confidence
Last Updated: January 30, 2026
Earnings: Mar 12, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: BBW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: BBW shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$45.93
Based on -4.9% avg growth
INTRINSIC VALUE TODAY
$28.52
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 14.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BBW is currently trading at $59.68, which is considered oversold relative to its 30-day fair value range of $59.87 to $67.45. The stock's valuation (Forward PE: 14.9) is in line with its historical norms (14.8). At these levels, the market is pricing in 0.3% annual earnings growth.
Technical Outlook: Technically, BBW is in a downtrend. The price is currently testing key support at $59.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $70.00 (+16.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, BBW is in a downtrend. The price is currently testing key support at $59.05. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $70.00 (+16.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$59.87 -
$67.45
Company Quality Score
54/100
(HOLD)
Options IV Signal
30th percentile
(NORMAL)
Volume Confirmation
HIGH
Confidence Score
78.5%
Protect Your Profits
Holding BBW? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Options fairly priced (IV 30th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($70.00)
- BULLISH: Expecting earnings turnaround to 0.3% growth with 2.7% revenue growth
- CAUTION: Recommendation downgraded due to -5.8% 5-day decline
Fair Price Analysis
30-Day Fair Range
$59.87 -
$67.45
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$5.33
(8.9%)
Support & Resistance Levels
Support Level
$59.05
Resistance Level
$71.92
Current Trend
Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
14.91
Wall Street Target
$70.00
(+16.7%)
Revenue Growth (YoY)
2.7%
Earnings Growth (YoY)
-15.1%
Profit Margin
10.9%
Valuation Premium vs History
+0.3% premium
PE vs Historical
14.9 vs 14.8
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.3%
(market-implied from PE analysis)
1-Year Target
$60.17
(+0%)
2-Year Target
$60.35
(+1%)
3-Year Target
$60.53
(+1%)
3-Yr Target (if PE normalizes)
(PE: 15→15)
PE COMPRESSION
$60.07
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: -13.7%)
$89.33
(+49%)
Base:
(SPY PE: 14.9, Growth: -13.7%)
$59.74
(0%)
Bear:
(PE: 12.7, Growth: -13.7%)
$50.78
(-15%)
📈
Valuation based on Current Earnings
Trailing PE: 14.18 | Current EPS (TTM): $4.33
Bull Case
$62.73
(+5%)
Analyst growth -7.1%, PE expands to 15.6
Base Case
$57.03
(-4%)
Market implied -7.1%, PE stable at 14.2
Bear Case
$41.75
(-30%)
Severe decline -20.0%, PE contracts to 12.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 3:16 PM ET
Data refreshes hourly during market hours. Next update: 4:16 PM
Data refreshes hourly during market hours. Next update: 4:16 PM
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Technical Signals Check
Is BBW showing a specific setup today?
Insider Activity (6 Months)
0
Buys
7
Sells
Net
INSIDERS SELLING
Recent Transactions
Lesli Rotenberg
SELL
1000 shares
2025-10-13
Craig Leavitt
SELL
4000 shares
2025-10-06
Lesli Rotenberg
SELL
1000 shares
2025-10-06
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Advanced BBW Option Strategies
Professional options setups generated by AI based on today's BBW price and gamma walls.
