COLM Stock Analysis: Buy, Sell, or Hold?
COLM - Columbia Sportswear Co
$52.87
-1.74 (-3.19%)
▼
5d:
-4.01%
30d:
-14.64%
90d:
-4.88%
BUY
HIGH Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 07, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: COLM trading at deep discount. Market pricing in -6.1% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: COLM trading at deep discount. Market pricing in -6.1% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$97.08
Based on 8.2% avg growth
INTRINSIC VALUE TODAY
$60.28
12.3% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.2x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: COLM is currently trading at $52.87, which is considered oversold relative to its 30-day fair value range of $54.59 to $60.95. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.3) compared to its historical average (17.2). Remarkably, the market is currently pricing in an annual earnings decline of 6.1% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, COLM is in a uptrend. The price is currently testing key support at $52.67. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.2% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (10th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $64.50 (+18.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, COLM is in a uptrend. The price is currently testing key support at $52.67. A bounce from this level would confirm strength, while a break below could signal further downside. Short-term momentum is weak, with the stock down 3.2% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (10th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $64.50 (+18.1%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$54.59 -
$60.95
Company Quality Score
41/100
(HOLD)
Options IV Signal
10th percentile
(LOW)
Volume Confirmation
HIGH
Confidence Score
77.7%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 10th percentile)
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Downward momentum (-3.2%)
- BULLISH: Trading below Wall St target ($64.50)
Fair Price Analysis
30-Day Fair Range
$54.59 -
$60.95
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$3.12
(5.9%)
Support & Resistance Levels
Support Level
$52.67
Resistance Level
$57.01
Current Trend
Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.29
Wall Street Target
$64.50
(+18.1%)
Revenue Growth (YoY)
-2.4%
Earnings Growth (YoY)
-4.3%
Profit Margin
5.2%
Valuation Discount vs History
-6.1% cheaper
PE vs Historical
14.3 vs 17.2
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-6.1%
(market-implied from PE analysis)
1-Year Target
$51.28
(-6%)
2-Year Target
$48.15
(-12%)
3-Year Target
$45.21
(-17%)
3-Yr Target (if PE normalizes)
(PE: 14→17)
$54.43
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 12.3%)
$121.40
(+122%)
Base:
(SPY PE: 14.3, Growth: 12.3%)
$77.44
(+42%)
Bear:
(PE: 12.1, Growth: 12.3%)
$65.82
(+21%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (17x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Trailing PE: 17.05 | Current EPS (TTM): $3.24
Bull Case
$71.67
(+30%)
Analyst growth 18.0%, PE expands to 18.8
Base Case
$65.15
(+18%)
Market implied 18.0%, PE stable at 17.1
Bear Case
$37.56
(-32%)
Severe decline -20.0%, PE contracts to 14.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.3 to 17.2
Stabilization Target:
$65.74
(+20.4%)
PE Expansion Potential:
+20.4%
Share & Embed Analysis
Last updated: March 30, 2026 4:27 PM ET
Data refreshes hourly during market hours. Next update: 5:27 PM
Data refreshes hourly during market hours. Next update: 5:27 PM
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Technical Signals Check
Is COLM showing a specific setup today?
Insider Activity (6 Months)
1
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Peter J Bragdon
BUY
300 shares
2025-11-13
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