DLX Stock Analysis: Buy, Sell, or Hold?
DLX - Deluxe Corporation
$26.40
-0.72 (-2.65%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 03, 2026
1d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD - EXTENDED: DLX is 7.4% above fair value ($24.58). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
📊 HOLD - EXTENDED: DLX is 7.4% above fair value ($24.58). Fundamentals are solid but entry is stretched. Hold existing positions; wait for pullback to add new shares.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$41.16
Based on 9.3% avg growth
INTRINSIC VALUE TODAY
$25.55
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 6.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: DLX is currently trading at $26.40, which is considered extended relative to its 30-day fair value range of $22.23 to $24.58. The stock's valuation (Forward PE: 6.0) is in line with its historical norms (6.0). Remarkably, the market is currently pricing in an annual earnings decline of 0.4% over the next few years. This pessimistic expectation contrasts with the company's recent 17.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, DLX is in a strong uptrend. Immediate support is located at $23.39, while resistance sits at $27.26.
Market Sentiment: DLX has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.67 (+12.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, DLX is in a strong uptrend. Immediate support is located at $23.39, while resistance sits at $27.26.
Market Sentiment: DLX has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $29.67 (+12.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$22.23 -
$24.58
Company Quality Score
67/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding DLX? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range (+7.4% above fair value)
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($29.67)
Fair Price Analysis
30-Day Fair Range
$22.23 -
$24.58
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$23.39
Resistance Level
$27.26
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
5.97
Wall Street Target
$29.67
(+12.4%)
Revenue Growth (YoY)
2.8%
Earnings Growth (YoY)
17.2%
Profit Margin
4.0%
Valuation Discount vs History
-0.4% cheaper
PE vs Historical
6.0 vs 6.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.4%
(market-implied from PE analysis)
1-Year Target
$26.29
(0%)
2-Year Target
$26.19
(-1%)
3-Year Target
$26.08
(-1%)
3-Yr Target (if PE normalizes)
(PE: 6→6)
$26.20
(-1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 14.5%)
$147.99
(+461%)
Base:
(SPY PE: 6.0, Growth: 14.5%)
$39.64
(+50%)
Bear:
(PE: 5.1, Growth: 14.5%)
$33.69
(+28%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (13x PE), but valuation improves significantly next year (6x PE) as earnings recover.
Trailing PE: 13.13 | Current EPS (TTM): $1.82
Bull Case
$52.58
(+99%)
Analyst growth 100.0%, PE expands to 14.5
Base Case
$47.80
(+81%)
Market implied 100.0%, PE stable at 13.1
Bear Case
$16.25
(-38%)
Severe decline -20.0%, PE contracts to 11.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 6.0 to 6.0
Stabilization Target:
$26.52
(+0.5%)
PE Expansion Potential:
+0.5%
Last updated: February 01, 2026 11:15 AM ET
Data refreshes hourly during market hours. Next update: 12:15 PM
Data refreshes hourly during market hours. Next update: 12:15 PM
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Technical Signals Check
Is DLX showing a specific setup today?
Insider Activity (6 Months)
1
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
William C Zint
BUY
175 shares
2025-09-10
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