GOOG Stock Analysis: Buy, Sell, or Hold?
GOOG - Alphabet Inc. Class C Capital Stock
$338.53
-0.13 (-0.04%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 04, 2026
4d
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8 traders called GOOG this week
92% bullish • 1 bearish
92% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: GOOG is fairly valued with market pricing in 2.3% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: GOOG is fairly valued with market pricing in 2.3% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$364.17
Based on 5.3% avg growth
INTRINSIC VALUE TODAY
$226.12
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: GOOG is currently trading at $338.53, which is considered extended relative to its 30-day fair value range of $316.26 to $334.52. The stock's valuation (Forward PE: 30.1) is in line with its historical norms (28.1). At these levels, the market is pricing in 2.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, GOOG is in a strong uptrend. The price is approaching resistance at $342.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: GOOG has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, GOOG is in a strong uptrend. The price is approaching resistance at $342.29. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: GOOG has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$316.26 -
$334.52
Company Quality Score
65/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
Holding GOOG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($334.51)
- NEUTRAL: Market pricing in 2.3% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$316.26 -
$334.52
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$319.54
Resistance Level
$342.29
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
30.09
Wall Street Target
$334.51
(-1.2%)
Revenue Growth (YoY)
15.9%
Earnings Growth (YoY)
35.3%
Profit Margin
32.2%
Valuation Premium vs History
+2.3% premium
PE vs Historical
30.1 vs 28.1
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.3%
(market-implied from PE analysis)
1-Year Target
$346.45
(+2%)
2-Year Target
$354.42
(+5%)
3-Year Target
$362.57
(+7%)
3-Yr Target (if PE normalizes)
(PE: 30→28)
PE COMPRESSION
$338.57
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 30.1, Growth: 6.6%)
$410.58
(+21%)
Base:
(SPY PE: 22.3, Growth: 6.6%)
$304.26
(-10%)
Bear:
(PE: 19.0, Growth: 6.6%)
$258.62
(-24%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (33x PE), but valuation improves significantly next year (30x PE) as earnings recover.
Trailing PE: 33.10 | Current EPS (TTM): $10.12
Bull Case
$409.81
(+21%)
Analyst growth 11.2%, PE expands to 36.4
Base Case
$372.55
(+10%)
Market implied 11.2%, PE stable at 33.1
Bear Case
$227.80
(-33%)
Severe decline -20.0%, PE contracts to 28.1
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 5:49 PM ET
Data refreshes hourly during market hours. Next update: 6:49 PM
Data refreshes hourly during market hours. Next update: 6:49 PM
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Technical Signals Check
Is GOOG showing a specific setup today?
Insider Activity (6 Months)
6
Buys
14
Sells
Net
INSIDERS SELLING
Recent Transactions
Sundar Pichai
SELL
32500 shares
2025-10-15
Amie Thuener O'toole
SELL
2778 shares
2025-10-15
John L Hennessy
SELL
600 shares
2025-10-13
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