Is KHC stock a Buy, Sell, or Hold?

Based on our analysis, KHC is currently a HOLD with moderate confidence. 📊 HOLD: KHC shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of KHC stock?

Our analysis estimates the fair value range for KHC to be between $21.98 and $24.45. The current price is $22.34.

What is the analyst price target for KHC?

The average Wall Street analyst price target for KHC is $24.66. This implies a potential upside of 10.4% from current levels.

KHC Stock Analysis: Buy, Sell, or Hold?

KHC - The Kraft Heinz Company Common Stock

CANNED, FROZEN & PRESERVD FRUIT, VEG & FOOD SPECIALTIES

$22.34

0.30 (1.36%) ▲

5d: +5.33%

30d: -9.22%

90d: -7.42%

HOLD

MODERATE Confidence

Protect Your KHC Gains

Analysis Updated: Mar 30, 2026 12:00 AM ET

Earnings: May 05, 2026

Smart Money Accumulation

KHC is down 5.1% this week, but smart money is accumulating calls. Top strike: $25 2026-03-20 with 15,474 OI. Call ratio: 62% View Scanner →

Strength: 3.7/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: KHC shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 5.2%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$27.08

Based on 4.6% avg growth

INTRINSIC VALUE TODAY

$16.82

Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.1x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: KHC is currently trading at $22.34, which is considered slightly low relative to its 30-day fair value range of $21.98 to $24.45. The stock's valuation (Forward PE: 10.4) is in line with its historical norms (10.1). At these levels, the market is pricing in 1.1% annual earnings growth.

Technical Outlook: Technically, KHC is in a strong uptrend. Immediate support is located at $21.04, while resistance sits at $23.12.

Market Sentiment: KHC has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $24.66 (+10.4%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position SLIGHTLY LOW

Fair Price Range $21.98 - $24.45

Company Quality Score 54/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 58.1%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading below Wall St target ($24.66)
BULLISH: Expecting earnings turnaround to 1.1% growth with -3.4% revenue growth

Fair Price Analysis

30-Day Fair Range $21.98 - $24.45

Current vs Fair Value SLIGHTLY LOW

Support & Resistance Levels

Support Level $21.04

Resistance Level $23.12

Current Trend Strong Uptrend

Technical data as of Mar 30, 2026

Fundamental Context

Forward P/E (Next Year Est.) 10.43

Wall Street Target $24.66 (+10.4%)

Revenue Growth (YoY) -3.4%

Earnings Growth (YoY) -69.2%

Profit Margin -23.4%

Valuation Premium vs History +1.1% premium

PE vs Historical 10.4 vs 10.1 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +1.1% (market-implied from PE analysis)

1-Year Target $22.59 (+1%)

2-Year Target $22.83 (+2%)

3-Year Target $23.09 (+3%)

3-Yr Target (if PE normalizes) (PE: 10→10) PE COMPRESSION $22.35 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.4, Growth: 5.2%) $55.77 (+150%)

Base: (SPY PE: 10.4, Growth: 5.2%) $26.03 (+17%)

Bear: (PE: 8.9, Growth: 5.2%) $22.13 (-1%)

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Last updated: March 30, 2026 6:17 PM ET
Data refreshes hourly during market hours. Next update: 7:17 PM

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Technical Signals Check

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Insider Activity (6 Months)

Buys

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INSIDERS SELLING

Recent Transactions

Cory Onell SELL 4991 shares 2026-03-03

Cory Onell SELL 9045 shares 2026-03-02

Ro Khanna SELL 2026-01-29

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Advanced KHC Option Strategies

Professional options setups generated by AI based on today's KHC price and gamma walls.

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