MCD Stock Analysis: Buy, Sell, or Hold?

MCD - McDonald's Corporation

RETAIL-EATING PLACES
$315.00
-0.51 (-0.16%) ▼
HOLD
MODERATE Confidence
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Last Updated: January 30, 2026
Earnings: Feb 11, 2026 10d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
📊 HOLD: MCD is fairly valued with market pricing in 0.6% annual growth. Fine to hold or accumulate slowly on dips.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$427.67
Based on 6.7% avg growth
INTRINSIC VALUE TODAY
$265.55
Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 23.4x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: MCD is currently trading at $315.00, which is considered extended relative to its 30-day fair value range of $304.51 to $312.72. The stock's valuation (Forward PE: 23.8) is in line with its historical norms (23.4). At these levels, the market is pricing in 0.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, MCD is in a uptrend. The price is approaching resistance at $317.40. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: MCD has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position EXTENDED
Fair Price Range $304.51 - $312.72
Company Quality Score 64/100 (BUY)
Volume Confirmation HIGH
Confidence Score 58.1%

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All Signals

  • BEARISH: Price extended above range
  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($333.55)
  • NEUTRAL: Market pricing in 0.6% annual earnings growth - fairly valued

Fair Price Analysis

30-Day Fair Range $304.51 - $312.72
Current vs Fair Value EXTENDED

Support & Resistance Levels

Support Level $302.45
Resistance Level $317.40
Current Trend Uptrend

Fundamental Context

Forward P/E (Next Year Est.) 23.80
Wall Street Target $333.55 (+5.7%)
Revenue Growth (YoY) 3.0%
Earnings Growth (YoY) 1.6%
Profit Margin 32.0%
Valuation Premium vs History +0.6% premium
PE vs Historical 23.8 vs 23.4 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): +0.6% (market-implied from PE analysis)
1-Year Target $317.40 (+1%)
2-Year Target $319.31 (+1%)
3-Year Target $321.22 (+2%)
3-Yr Target (if PE normalizes) (PE: 24→23) PE COMPRESSION $315.81 (+0%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 23.8, Growth: 9.3%) $411.45 (+30%)
Base: (SPY PE: 22.3, Growth: 9.3%) $385.51 (+22%)
Bear: (PE: 19.0, Growth: 9.3%) $327.68 (+4%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (27x PE), but valuation improves significantly next year (24x PE) as earnings recover.
Trailing PE: 26.69 | Current EPS (TTM): $11.72
Bull Case $389.18 (+24%)
Analyst growth 13.1%, PE expands to 29.4
Base Case $353.80 (+12%)
Market implied 13.1%, PE stable at 26.7
Bear Case $212.70 (-33%)
Severe decline -20.0%, PE contracts to 22.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 2:00 AM ET
Data refreshes hourly during market hours. Next update: 3:00 AM
🔥 Top Stocks Breaking Out Now
Ticker Score Recommendation Change %
Insider Activity (6 Months)
1
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Cleo Fields BUY 2025-09-10
Ro Khanna SELL 2025-09-05
Edith Morgan Flatley SELL 1000 shares 2025-09-02

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Advanced MCD Option Strategies

Professional options setups generated by AI based on today's MCD price and gamma walls.

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