PEP Stock Analysis: Buy, Sell, or Hold?
PEP - PepsiCo, Inc.
$153.63
4.94 (3.32%)
ā²
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 03, 2026
2d
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2 traders called PEP this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
š” BUY OPPORTUNITY: PEP shows positive signals but monitor for confirmation. Market pricing in 0.8% growth. Moderate conviction.
š” BUY OPPORTUNITY: PEP shows positive signals but monitor for confirmation. Market pricing in 0.8% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$183.42
Based on 4.8% avg growth
INTRINSIC VALUE TODAY
$113.89
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 17.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PEP is currently trading at $153.63, which is considered extended relative to its 30-day fair value range of $140.86 to $147.99. The stock's valuation (Forward PE: 17.4) is in line with its historical norms (17.0). At these levels, the market is pricing in 0.8% annual earnings growth.
Technical Outlook: Technically, PEP is in a strong uptrend. The price is approaching resistance at $150.86. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: PEP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PEP is in a strong uptrend. The price is approaching resistance at $150.86. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.3% recently.
Market Sentiment: PEP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$140.86 -
$147.99
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
65.2%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.3%)
- NEUTRAL: Near Wall St target ($157.27)
- BULLISH: Expecting earnings turnaround to 0.8% growth with 2.7% revenue growth
Fair Price Analysis
30-Day Fair Range
$140.86 -
$147.99
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$143.06
Resistance Level
$150.86
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
17.38
Wall Street Target
$157.27
(+5.8%)
Revenue Growth (YoY)
2.7%
Earnings Growth (YoY)
-10.8%
Profit Margin
7.8%
Valuation Premium vs History
+0.8% premium
PE vs Historical
17.4 vs 17.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.8%
(market-implied from PE analysis)
1-Year Target
$149.88
(+1%)
2-Year Target
$151.08
(+2%)
3-Year Target
$152.29
(+2%)
3-Yr Target (if PE normalizes)
(PE: 17ā17)
PE COMPRESSION
$148.96
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 5.5%)
$223.72
(+51%)
Base:
(SPY PE: 17.4, Growth: 5.5%)
$174.35
(+17%)
Bear:
(PE: 14.8, Growth: 5.5%)
$148.20
(0%)
š
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (17x PE) as earnings recover.
Trailing PE: 28.23 | Current EPS (TTM): $5.26
Bull Case
$265.69
(+73%)
Analyst growth 62.7%, PE expands to 31.1
Base Case
$241.54
(+57%)
Market implied 62.7%, PE stable at 28.2
Bear Case
$100.98
(-34%)
Severe decline -20.0%, PE contracts to 24.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 31, 2026 5:47 AM ET
Data refreshes hourly during market hours. Next update: 6:47 AM
Data refreshes hourly during market hours. Next update: 6:47 AM
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Technical Signals Check
Is PEP showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
John W. Hickenlooper
SELL
2025-09-02
Marjorie Taylor Greene
BUY
2025-08-28
Julie Johnson
SELL
2025-08-14
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