CELH Stock Analysis: Buy, Sell, or Hold?
CELH - Celsius Holdings, Inc. Common Stock
$29.01
1.15 (4.13%)
▲
5d:
-15.32%
30d:
-17.77%
90d:
-34.65%
WAIT
LOW Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: May 05, 2026
0d
Smart Money Accumulation
CELH is down 15.3% this week, but smart money is accumulating calls. Top strike: $40 2026-06-18 with 36,757 OI. Call ratio: 74% View Scanner →
Strength: 10.0/10
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44 traders called CELH this week
85% bullish • 9 bearish
85% bullish • 9 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: CELH is down 15.3% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: CELH is down 15.3% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$98.55
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$61.19
52.6% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.8x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: CELH is currently trading at $29.01, which is considered oversold relative to its 30-day fair value range of $31.42 to $35.40. From a valuation perspective, the stock is trading at a discount (Forward PE: 14.2) compared to its historical average (24.8). Remarkably, the market is currently pricing in an annual earnings decline of 17.0% over the next few years. This pessimistic expectation contrasts with the company's recent 125.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, CELH is in a strong uptrend. Immediate support is located at $27.66, while resistance sits at $35.75. The stock is showing strong short-term momentum, up 4.1% recently.
Market Sentiment: CELH has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $62.43 (+115.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, CELH is in a strong uptrend. Immediate support is located at $27.66, while resistance sits at $35.75. The stock is showing strong short-term momentum, up 4.1% recently.
Market Sentiment: CELH has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $62.43 (+115.2%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$31.42 -
$35.40
Company Quality Score
43/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
61.9%
Protect Your Profits
Holding CELH? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+4.1%)
- BULLISH: Trading 115.2% below Wall St target ($62.43)
- WARNING: Recommendation downgraded due to -15.3% 5-day decline - wait for stabilization
Trading Range Analysis
30-Day Trading Range
$31.42 -
$35.40
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$27.66
Resistance Level
$35.75
Current Trend
Strong Uptrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
14.22
Wall Street Target
$62.43
(+115.2%)
Revenue Growth (YoY)
137.7%
Earnings Growth (YoY)
125.8%
Profit Margin
5.9%
Valuation Discount vs History
-17.0% cheaper
PE vs Historical
14.2 vs 24.8
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-17.0%
(market-implied from PE analysis)
1-Year Target
$26.11
(-10%)
2-Year Target
$23.50
(-19%)
3-Year Target
$21.15
(-27%)
3-Yr Target (if PE normalizes)
(PE: 14→25)
$36.89
(+27%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 25.4%)
$88.62
(+206%)
Base:
(SPY PE: 14.2, Growth: 25.4%)
$57.16
(+97%)
Bear:
(PE: 12.1, Growth: 25.4%)
$48.59
(+68%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (14x PE) as earnings recover.
Forward PE: 20.92 | Forward EPS (Implied): $1.39
Bull Case
$35.03
(+21%)
Analyst growth 15.0%, PE expands to 22.0
Base Case
$29.01
(0%)
Market implied 0.0%, PE stable at 20.9
Bear Case
$22.19
(-24%)
Severe decline -15.0%, PE contracts to 18.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 14.2 to 24.8
Stabilization Target:
$50.61
(+74.4%)
PE Expansion Potential:
+74.4%
Share & Embed Analysis
Last updated: May 14, 2026 10:30 PM ET
Data refreshes hourly during market hours. Next update: 11:30 PM
Data refreshes hourly during market hours. Next update: 11:30 PM
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Technical Signals Check
Is CELH showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced CELH Option Strategies
Professional options setups generated by AI based on today's CELH price and gamma walls.
