PG Stock Analysis: Buy, Sell, or Hold?
PG - Procter & Gamble Company
$151.77
1.87 (1.25%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Apr 23, 2026
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7 traders called PG this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: PG shows positive signals but monitor for confirmation. Market pricing in 0.1% growth. Moderate conviction.
💡 BUY OPPORTUNITY: PG shows positive signals but monitor for confirmation. Market pricing in 0.1% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$186.06
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$115.53
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 20.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PG is currently trading at $151.77, which is considered extended relative to its 30-day fair value range of $141.58 to $148.34. The stock's valuation (Forward PE: 20.5) is in line with its historical norms (20.4). At these levels, the market is pricing in 0.1% annual earnings growth.
Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $151.65. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: PG has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $167.45 (+11.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PG is in a strong downtrend. The price is approaching resistance at $151.65. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: PG has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $167.45 (+11.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$141.58 -
$148.34
Company Quality Score
67/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
62.9%
All Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($167.45)
- BULLISH: Expecting earnings turnaround to 0.1% growth with 1.5% revenue growth
Fair Price Analysis
30-Day Fair Range
$141.58 -
$148.34
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$143.66
Resistance Level
$151.65
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
20.48
Wall Street Target
$167.45
(+11.7%)
Revenue Growth (YoY)
1.5%
Earnings Growth (YoY)
-5.4%
Profit Margin
19.3%
Valuation Premium vs History
+0.1% premium
PE vs Historical
20.5 vs 20.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.1%
(market-implied from PE analysis)
1-Year Target
$150.05
(+0%)
2-Year Target
$150.20
(+0%)
3-Year Target
$150.35
(+0%)
3-Yr Target (if PE normalizes)
(PE: 20→20)
PE COMPRESSION
$149.76
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 5.0%)
$188.95
(+26%)
Base:
(SPY PE: 20.5, Growth: 5.0%)
$173.53
(+16%)
Bear:
(PE: 17.4, Growth: 5.0%)
$147.50
(-2%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (20x PE) as earnings recover.
Trailing PE: 21.83 | Current EPS (TTM): $6.75
Bull Case
$175.74
(+16%)
Analyst growth 8.4%, PE expands to 24.0
Base Case
$159.76
(+5%)
Market implied 8.4%, PE stable at 21.8
Bear Case
$100.19
(-34%)
Severe decline -20.0%, PE contracts to 18.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 6:02 PM ET
Data refreshes hourly during market hours. Next update: 7:02 PM
Data refreshes hourly during market hours. Next update: 7:02 PM
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Technical Signals Check
Is PG showing a specific setup today?
Insider Activity (6 Months)
3
Buys
17
Sells
Net
INSIDERS SELLING
Recent Transactions
Balaji Purushothaman
SELL
490 shares
2025-10-02
Gary A Coombe
SELL
3535 shares
2025-10-02
Jennifer L Davis
SELL
3227 shares
2025-10-02
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