PRPL Stock Analysis: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$0.66
0.01 (1.97%)
▲
5d:
-4.17%
30d:
-0.08%
90d:
-6.91%
HOLD
MODERATE Confidence
Analysis Updated: Mar 31, 2026 12:00 AM ET
Earnings: May 12, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $0.66, which is considered slightly low relative to its 30-day fair value range of $0.65 to $0.72.
Technical Outlook: Technically, PRPL is in a strong uptrend. Immediate support is located at $0.57, while resistance sits at $0.72.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $2.53 (+283.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PRPL is in a strong uptrend. Immediate support is located at $0.57, while resistance sits at $0.72.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $2.53 (+283.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$0.65 -
$0.72
Company Quality Score
46/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.9%
All Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 283.1% below Wall St target ($2.53)
Fair Price Analysis
30-Day Fair Range
$0.65 -
$0.72
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$0.57
Resistance Level
$0.72
Current Trend
Strong Uptrend
Technical data as of
Mar 31, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-2.62
Wall Street Target
$2.53
(+283.1%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
-60.2%
Profit Margin
-12.4%
Share & Embed Analysis
Last updated: March 31, 2026 9:39 PM ET
Data refreshes hourly during market hours. Next update: 10:39 PM
Data refreshes hourly during market hours. Next update: 10:39 PM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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