PRPL Stock Analysis: Buy, Sell, or Hold?
PRPL - Purple Innovation, Inc. Common Stock
$0.69
-0.02 (-2.69%)
▼
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Mar 12, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: PRPL shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: PRPL is currently trading at $0.69, which is considered oversold relative to its 30-day fair value range of $0.70 to $0.75.
Technical Outlook: Technically, PRPL is in a strong downtrend. The price is currently testing key support at $0.69. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $2.53 (+258.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, PRPL is in a strong downtrend. The price is currently testing key support at $0.69. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: PRPL has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $2.53 (+258.6%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$0.70 -
$0.75
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.9%
Protect Your Profits
Holding PRPL? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 258.6% below Wall St target ($2.53)
- CAUTION: 5-day price weakness (-5.1%) - monitor closely
Fair Price Analysis
30-Day Fair Range
$0.70 -
$0.75
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$0.69
Resistance Level
$0.80
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
-2.80
Wall Street Target
$2.53
(+258.6%)
Revenue Growth (YoY)
0.1%
Earnings Growth (YoY)
-60.2%
Profit Margin
-12.4%
Last updated: January 31, 2026 10:01 AM ET
Data refreshes hourly during market hours. Next update: 11:01 AM
Data refreshes hourly during market hours. Next update: 11:01 AM
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Technical Signals Check
Is PRPL showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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Advanced PRPL Option Strategies
Professional options setups generated by AI based on today's PRPL price and gamma walls.
