RCI Stock Analysis: Buy, Sell, or Hold?

RCI - Rogers Communications, Inc.

Cable & Other Pay Television Services
$38.49
-0.44 (-1.13%) ▼
5d: +0.81%
30d: -2.33%
90d: +3.55%
BUY
MODERATE Confidence
Analysis Updated: Mar 27, 2026 12:00 AM ET
Earnings: Apr 22, 2026 22d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: RCI shows positive signals but monitor for confirmation. Market pricing in 0.1% decline. Moderate conviction.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$47.65
Based on 4.4% avg growth
INTRINSIC VALUE TODAY
$29.59
Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.5x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: RCI is currently trading at $38.49, which is considered fair relative to its 30-day fair value range of $38.48 to $40.08. The stock's valuation (Forward PE: 7.5) is in line with its historical norms (7.5). Remarkably, the market is currently pricing in an annual earnings decline of 0.1% over the next few years. This pessimistic expectation contrasts with the company's recent 30.2% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, RCI is in a uptrend. The price is currently testing key support at $38.02. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position FAIR
Fair Price Range $38.48 - $40.08
Company Quality Score 56/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 67.6%

All Signals

  • NEUTRAL: Price in fair range
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($40.88)

Fair Price Analysis

30-Day Fair Range $38.48 - $40.08
Current vs Fair Value FAIR

Support & Resistance Levels

Support Level $38.02
Resistance Level $39.70
Current Trend Uptrend
Technical data as of Mar 27, 2026

Fundamental Context

Forward P/E (Next Year Est.) 7.51
Wall Street Target $40.88 (+6.2%)
Revenue Growth (YoY) 12.6%
Earnings Growth (YoY) 30.2%
Profit Margin 31.8%
Valuation Discount vs History -0.1% cheaper
PE vs Historical 7.5 vs 7.5 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.1% (market-implied from PE analysis)
1-Year Target $38.45 (0%)
2-Year Target $38.41 (0%)
3-Year Target $38.37 (0%)
3-Yr Target (if PE normalizes) (PE: 8→8) PE COMPRESSION $38.30 (-1%)
Earnings growth offset by PE compression
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.4, Growth: 4.8%) $131.92 (+243%)
Base: (SPY PE: 7.5, Growth: 4.8%) $44.25 (+15%)
Bear: (PE: 6.4, Growth: 4.8%) $37.61 (-2%)
📈 Valuation based on Current Earnings
Trailing PE: 4.11 | Current EPS (TTM): $9.28
Bull Case $23.18 (-41%)
Analyst growth -44.8%, PE expands to 4.5
Base Case $21.07 (-46%)
Market implied -44.8%, PE stable at 4.1
Bear Case $25.96 (-34%)
Severe decline -20.0%, PE contracts to 3.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
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Last updated: March 30, 2026 5:12 AM ET
Data refreshes hourly during market hours. Next update: 6:12 AM
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Insider Activity (6 Months)
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Buys
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Net
NEUTRAL

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