ROKU Stock Analysis: Buy, Sell, or Hold?
ROKU - Roku, Inc. Class A Common Stock
$93.56
-2.62 (-2.72%)
▼
5d:
-10.54%
30d:
-13.94%
90d:
-11.84%
WAIT
LOW Confidence
Last Updated: February 3, 2026
Earnings: Feb 12, 2026
8d
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4 traders called ROKU this week
60% bullish • 2 bearish
60% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
⏸️ WAIT FOR STABILIZATION: ROKU is down 10.5% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
⏸️ WAIT FOR STABILIZATION: ROKU is down 10.5% over the last 5 days. While fundamentals may be solid, catching a falling knife is risky. Wait for price to stabilize before entering.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$63.57
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$39.47
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: ROKU is currently trading at $93.56, which is considered oversold relative to its 30-day fair value range of $100.92 to $111.81. From a valuation perspective, the stock is trading at a discount (Forward PE: 73.7) compared to its historical average (86.9). Remarkably, the market is currently pricing in an annual earnings decline of 5.4% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, ROKU is in a strong uptrend. The price is currently testing key support at $94.56. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $123.46 (+28.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Technical Outlook: Technically, ROKU is in a strong uptrend. The price is currently testing key support at $94.56. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $123.46 (+28.4%). Current signals suggest waiting for a better entry point before initiating new positions.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$100.92 -
$111.81
Company Quality Score
58/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
Protect Your Profits
Holding ROKU? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 28.4% below Wall St target ($123.46)
- WARNING: Recommendation downgraded due to -10.5% 5-day decline - wait for stabilization
Fair Price Analysis
30-Day Fair Range
$100.92 -
$111.81
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$94.56
Resistance Level
$107.74
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
73.66
Wall Street Target
$123.46
(+28.4%)
Revenue Growth (YoY)
14.0%
Earnings Growth (YoY)
-64.9%
Profit Margin
-0.6%
Valuation Discount vs History
-5.4% cheaper
PE vs Historical
73.7 vs 86.9
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-5.4%
(market-implied from PE analysis)
1-Year Target
$90.99
(-5%)
2-Year Target
$86.07
(-11%)
3-Year Target
$81.43
(-15%)
3-Yr Target (if PE normalizes)
(PE: 74→87)
$96.07
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 73.7, Growth: 297.7%)
$324.61
(+238%)
Base:
(SPY PE: 22.3, Growth: 297.7%)
$98.28
(+2%)
Bear:
(PE: 19.0, Growth: 297.7%)
$83.54
(-13%)
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 73.7 to 86.9
Stabilization Target:
$113.47
(+18.0%)
PE Expansion Potential:
+18.0%
Last updated: February 03, 2026 2:22 PM ET
Data refreshes hourly during market hours. Next update: 3:22 PM
Data refreshes hourly during market hours. Next update: 3:22 PM
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Technical Signals Check
Is ROKU showing a specific setup today?
Insider Activity (6 Months)
0
Buys
14
Sells
Net
INSIDERS SELLING
Recent Transactions
Dan Jedda
SELL
3000 shares
2025-10-15
Anthony J Wood
SELL
25000 shares
2025-10-10
Charles Collier
SELL
15404 shares
2025-10-06
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Advanced ROKU Option Strategies
Professional options setups generated by AI based on today's ROKU price and gamma walls.
