SO Stock Analysis: Buy, Sell, or Hold?
SO - The Southern Company
$93.68
0.54 (0.58%)
▲
5d:
+1.35%
30d:
-1.01%
90d:
+1.21%
HOLD
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: Jul 30, 2026
Smart Money Accumulation
SO is down 3.0% this week, but smart money is accumulating calls. Top strike: $97.5 2026-06-18 with 5,417 OI. Call ratio: 69% View Scanner →
Strength: 3.4/10
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1 traders called SO this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SO shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$126.73
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$78.69
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SO is currently trading at $93.68, which is considered slightly low relative to its 30-day fair value range of $92.89 to $96.38. The stock's valuation (Forward PE: 19.1) is in line with its historical norms (19.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, SO is in a strong uptrend. The price is currently testing key support at $91.61. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SO has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SO is in a strong uptrend. The price is currently testing key support at $91.61. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: SO has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$92.89 -
$96.38
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
52.4%
Protect Your Profits
Holding SO? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($101.76)
Trading Range Analysis
30-Day Trading Range
$92.89 -
$96.38
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$91.61
Resistance Level
$97.40
Current Trend
Strong Uptrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.05
Wall Street Target
$101.76
(+8.6%)
Revenue Growth (YoY)
8.0%
Earnings Growth (YoY)
-0.8%
Profit Margin
14.5%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
19.1 vs 19.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$93.12
(-1%)
2-Year Target
$92.56
(-1%)
3-Year Target
$92.00
(-2%)
3-Yr Target (if PE normalizes)
(PE: 19→19)
$93.70
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 7.7%)
$135.25
(+44%)
Base:
(SPY PE: 19.0, Growth: 7.7%)
$116.89
(+25%)
Bear:
(PE: 16.2, Growth: 7.7%)
$99.36
(+6%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (19x PE) as earnings recover.
Trailing PE: 23.81 | Current EPS (TTM): $3.91
Bull Case
$128.81
(+38%)
Analyst growth 25.8%, PE expands to 26.2
Base Case
$117.10
(+25%)
Market implied 25.8%, PE stable at 23.8
Bear Case
$63.31
(-32%)
Severe decline -20.0%, PE contracts to 20.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 19.0 to 19.4
Stabilization Target:
$95.41
(+1.8%)
PE Expansion Potential:
+1.8%
Share & Embed Analysis
Last updated: May 15, 2026 2:55 AM ET
Data refreshes hourly during market hours. Next update: 3:55 AM
Data refreshes hourly during market hours. Next update: 3:55 AM
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Technical Signals Check
Is SO showing a specific setup today?
Insider Activity (6 Months)
1
Buys
2
Sells
Net
INSIDERS SELLING
Recent Transactions
Kimberly S Greene
SELL
25000 shares
2026-03-30
Christopher Cummiskey
SELL
6669 shares
2026-03-19
Jared Moskowitz
BUY
2025-12-02
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Advanced SO Option Strategies
Professional options setups generated by AI based on today's SO price and gamma walls.
