SON Stock Analysis: Buy, Sell, or Hold?
SON - Sonoco Products Company
$48.00
0.14 (0.29%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 16, 2026
13d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: SON shows positive signals but monitor for confirmation. Market pricing in 2.4% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: SON shows positive signals but monitor for confirmation. Market pricing in 2.4% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$56.11
Based on 4.7% avg growth
INTRINSIC VALUE TODAY
$34.84
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 7.5x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: SON is currently trading at $48.00, which is considered slightly high relative to its 30-day fair value range of $44.41 to $48.66. The stock's valuation (Forward PE: 8.1) is in line with its historical norms (7.5). At these levels, the market is pricing in 2.4% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SON is in a uptrend. The price is currently testing key support at $47.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $53.75 (+12.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, SON is in a uptrend. The price is currently testing key support at $47.00. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $53.75 (+12.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$44.41 -
$48.66
Company Quality Score
51/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
63.8%
All Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($53.75)
- NEUTRAL: Market pricing in 2.4% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$44.41 -
$48.66
Current vs Fair Value
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$47.00
Resistance Level
$49.12
Current Trend
Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
8.05
Wall Street Target
$53.75
(+12.0%)
Revenue Growth (YoY)
57.3%
Earnings Growth (YoY)
141.3%
Profit Margin
8.8%
Valuation Premium vs History
+2.4% premium
PE vs Historical
8.1 vs 7.5
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+2.4%
(market-implied from PE analysis)
1-Year Target
$49.15
(+2%)
2-Year Target
$50.33
(+5%)
3-Year Target
$51.54
(+7%)
3-Yr Target (if PE normalizes)
(PE: 8→8)
PE COMPRESSION
$48.00
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.3, Growth: 5.3%)
$155.12
(+223%)
Base:
(SPY PE: 8.1, Growth: 5.3%)
$56.01
(+17%)
Bear:
(PE: 6.8, Growth: 5.3%)
$47.61
(-1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (8x PE) as earnings recover.
Trailing PE: 25.65 | Current EPS (TTM): $1.85
Bull Case
$104.41
(+118%)
Analyst growth 100.0%, PE expands to 28.2
Base Case
$94.92
(+98%)
Market implied 100.0%, PE stable at 25.7
Bear Case
$32.27
(-33%)
Severe decline -20.0%, PE contracts to 21.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: February 01, 2026 6:34 PM ET
Data refreshes hourly during market hours. Next update: 7:34 PM
Data refreshes hourly during market hours. Next update: 7:34 PM
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Technical Signals Check
Is SON showing a specific setup today?
Insider Activity (6 Months)
0
Buys
0
Sells
0
Net
NEUTRAL
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