SSP Stock Analysis: Buy, Sell, or Hold?
SSP - The E.W. Scripps Company
$3.51
0.13 (3.85%)
▲
5d:
-7.39%
30d:
-28.95%
90d:
+2.33%
HOLD
LOW Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: May 07, 2026
0d
Smart Money Accumulation
SSP is down 25.5% this week, but smart money is accumulating calls. Top strike: $4 2026-06-18 with 55 OI. Call ratio: 100% View Scanner →
Strength: 10.0/10
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1 traders called SSP this week
0% bullish • 2 bearish
0% bullish • 2 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: SSP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: SSP shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
In-depth Analysis How we analyze
Valuation Analysis: SSP is currently trading at $3.51, which is considered oversold relative to its 30-day fair value range of $4.10 to $4.98. From a valuation perspective, the stock is trading at a discount (Forward PE: -4.1) compared to its historical average (8.0). At these levels, the market is pricing in 0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, SSP is in a uptrend. Immediate support is located at $3.31, while resistance sits at $5.17. The stock is showing strong short-term momentum, up 3.8% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $6.42 (+90.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, SSP is in a uptrend. Immediate support is located at $3.31, while resistance sits at $5.17. The stock is showing strong short-term momentum, up 3.8% recently.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $6.42 (+90.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$4.10 -
$4.98
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
89.0%
Protect Your Profits
Holding SSP? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.8%)
- BULLISH: Trading 90.1% below Wall St target ($6.42)
- BULLISH: Market expects only 0% annual growth - appears undervalued
- CAUTION: Recommendation downgraded due to -7.4% 5-day decline
Trading Range Analysis
30-Day Trading Range
$4.10 -
$4.98
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$3.31
Resistance Level
$5.17
Current Trend
Uptrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
-4.07
Wall Street Target
$6.43
(+90.1%)
Revenue Growth (YoY)
-1.4%
Earnings Growth (YoY)
91.3%
Profit Margin
-4.6%
PE vs Historical
-4.1 vs 8.0
CHEAP
Share & Embed Analysis
Last updated: May 18, 2026 2:39 PM ET
Data refreshes hourly during market hours. Next update: 3:39 PM
Data refreshes hourly during market hours. Next update: 3:39 PM
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Technical Signals Check
Is SSP showing a specific setup today?
Insider Activity (6 Months)
20
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Austin S Heidt
BUY
4000 shares
2026-03-10
Anthony S Granado
BUY
4200 shares
2026-03-10
Vanessa L Sanchez
BUY
4200 shares
2026-03-10
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Advanced SSP Option Strategies
Professional options setups generated by AI based on today's SSP price and gamma walls.
