UA Stock Analysis: Buy, Sell, or Hold?
UA - Under Armour, Inc. Class C Common Stock, $0.0003 1/3 par value
$6.07
0.14 (2.36%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 06, 2026
5d
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2 traders called UA this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: UA shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
📊 HOLD: UA shows balanced signals. Fine to hold or accumulate slowly. Monitor for clearer direction.
In-depth Analysis How we analyze
Valuation Analysis: UA is currently trading at $6.07, which is considered extended relative to its 30-day fair value range of $4.82 to $6.03.
Technical Outlook: Technically, UA is in a strong downtrend. Immediate support is located at $5.45, while resistance sits at $6.39.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $14.00 (+136.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, UA is in a strong downtrend. Immediate support is located at $5.45, while resistance sits at $6.39.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $14.00 (+136.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$4.82 -
$6.03
Company Quality Score
66/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
51.1%
Protect Your Profits
Holding UA? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 136.1% below Wall St target ($14.00)
Fair Price Analysis
30-Day Fair Range
$4.82 -
$6.03
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$5.45
Resistance Level
$6.39
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
123.46
Wall Street Target
$14.00
(+136.1%)
Revenue Growth (YoY)
-4.7%
Earnings Growth (YoY)
-98.9%
Profit Margin
-1.7%
Last updated: January 31, 2026 3:18 PM ET
Data refreshes hourly during market hours. Next update: 4:18 PM
Data refreshes hourly during market hours. Next update: 4:18 PM
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Technical Signals Check
Is UA showing a specific setup today?
Insider Activity (6 Months)
3
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Robert John Sweeney
BUY
100000 shares
2025-08-21
Dawn N Fitzpatrick
BUY
100000 shares
2025-08-13
Eric J Aumen
BUY
2045 shares
2025-08-13
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Advanced UA Option Strategies
Professional options setups generated by AI based on today's UA price and gamma walls.
