UAA Stock Analysis: Buy, Sell, or Hold?
UAA - Under Armour, Inc.
$6.17
0.12 (1.98%)
▲
BUY
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 06, 2026
5d
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3 traders called UAA this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: UAA shows positive signals but monitor for confirmation. Market pricing in 13.0% growth. Moderate conviction.
💡 BUY OPPORTUNITY: UAA shows positive signals but monitor for confirmation. Market pricing in 13.0% growth. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$8.17
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$5.07
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 19.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: UAA is currently trading at $6.17, which is considered slightly high relative to its 30-day fair value range of $5.01 to $6.18. From a valuation perspective, the stock is trading at a premium (Forward PE: 28.3) compared to its historical average (19.6). At these levels, the market is pricing in 13.0% annual earnings growth.
Technical Outlook: Technically, UAA is in a strong downtrend. Immediate support is located at $5.64, while resistance sits at $6.50.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, UAA is in a strong downtrend. Immediate support is located at $5.64, while resistance sits at $6.50.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Fair Price Range
$5.01 -
$6.18
Company Quality Score
65/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
63.8%
All Signals
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($6.19)
- BULLISH: Expecting earnings turnaround to 13.0% growth with -4.7% revenue growth
Fair Price Analysis
30-Day Fair Range
$5.01 -
$6.18
Current vs Fair Value
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$5.64
Resistance Level
$6.50
Current Trend
Strong Downtrend
Fundamental Context
Forward P/E (Next Year Est.)
28.27
Wall Street Target
$6.19
(+2.3%)
Revenue Growth (YoY)
-4.7%
Earnings Growth (YoY)
-98.9%
Profit Margin
-1.7%
Valuation Premium vs History
+13.0% premium
PE vs Historical
28.3 vs 19.6
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+13.0%
(market-implied from PE analysis)
1-Year Target
$6.84
(+13%)
2-Year Target
$7.73
(+28%)
3-Year Target
$8.73
(+44%)
3-Yr Target (if PE normalizes)
(PE: 28→20)
PE COMPRESSION
$6.05
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 28.3, Growth: 336.7%)
$20.42
(+238%)
Base:
(SPY PE: 22.3, Growth: 336.7%)
$16.11
(+166%)
Bear:
(PE: 19.0, Growth: 336.7%)
$13.69
(+126%)
Last updated: January 31, 2026 2:59 PM ET
Data refreshes hourly during market hours. Next update: 3:59 PM
Data refreshes hourly during market hours. Next update: 3:59 PM
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Technical Signals Check
Is UAA showing a specific setup today?
Insider Activity (6 Months)
3
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Robert John Sweeney
BUY
100000 shares
2025-08-21
Dawn N Fitzpatrick
BUY
100000 shares
2025-08-13
Eric J Aumen
BUY
2045 shares
2025-08-13
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Advanced UAA Option Strategies
Professional options setups generated by AI based on today's UAA price and gamma walls.
