Is UAA stock a Buy, Sell, or Hold?

Based on our analysis, UAA is currently a HOLD with low confidence. 📊 HOLD: UAA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

What is the fair value of UAA stock?

Our analysis estimates the fair value range for UAA to be between $5.99 and $7.38. The current price is $5.61.

What is the analyst price target for UAA?

The average Wall Street analyst price target for UAA is $7.73. This implies a potential upside of 34.7% from current levels.

UAA Stock Analysis: Buy, Sell, or Hold?

UAA - Under Armour, Inc.

APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL

$5.61

-0.13 (-2.26%) ▼

5d: -8.78%

30d: -24.39%

90d: +20.65%

HOLD

LOW Confidence

Protect Your UAA Gains

Analysis Updated: Mar 30, 2026 12:00 AM ET

Earnings: May 12, 2026

Smart Money Accumulation

UAA is down 6.4% this week, but smart money is accumulating calls. Top strike: $5 2026-04-17 with 21,991 OI. Call ratio: 79% View Scanner →

Strength: 6.2/10

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Interactive Price Chart (1 Month)

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💡

Bottom Line:
📊 HOLD: UAA shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 25.0%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$11.07

Based on 14.5% avg growth

INTRINSIC VALUE TODAY

$6.87

18.4% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 24.9x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: UAA is currently trading at $5.61, which is considered oversold relative to its 30-day fair value range of $5.99 to $7.38. The stock's valuation (Forward PE: 25.1) is in line with its historical norms (24.9). At these levels, the market is pricing in 0.4% annual earnings growth.

Technical Outlook: Technically, UAA is in a strong uptrend. The price is currently testing key support at $5.65. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: UAA has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $7.73 (+34.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position OVERSOLD

Fair Price Range $5.99 - $7.38

Company Quality Score 55/100 (HOLD)

Volume Confirmation HIGH

Confidence Score 60.5%

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All Signals

BULLISH: Price oversold vs 30-day range
BEARISH: Weak technical setup (25/100)
BULLISH: High volume confirmation
BULLISH: Trading 34.7% below Wall St target ($7.73)
BULLISH: Expecting earnings turnaround to 0.4% growth with -5.2% revenue growth
CAUTION: Recommendation downgraded due to -8.8% 5-day decline

Fair Price Analysis

30-Day Fair Range $5.99 - $7.38

Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $5.65

Resistance Level $6.43

Current Trend Strong Uptrend

Technical data as of Mar 30, 2026

Fundamental Context

Forward P/E (Next Year Est.) 25.14

Wall Street Target $7.73 (+34.7%)

Revenue Growth (YoY) -5.2%

Earnings Growth (YoY) -98.9%

Profit Margin -10.4%

Valuation Premium vs History +0.4% premium

PE vs Historical 25.1 vs 24.9 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +0.4% (market-implied from PE analysis)

1-Year Target $5.76 (+0%)

2-Year Target $5.79 (+1%)

3-Year Target $5.81 (+1%)

3-Yr Target (if PE normalizes) (PE: 25→25) PE COMPRESSION $5.75 (+0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 25.1, Growth: 100.3%) $19.37 (+238%)

Base: (SPY PE: 22.4, Growth: 100.3%) $17.26 (+201%)

Bear: (PE: 19.0, Growth: 100.3%) $14.67 (+156%)

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Last updated: March 30, 2026 2:03 PM ET
Data refreshes hourly during market hours. Next update: 3:03 PM

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Insider Activity (6 Months)

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Recent Transactions

V Prem Et Al Watsa BUY 1112119 shares 2026-01-28

V Prem Et Al Watsa BUY 1528986 shares 2026-01-27

V Prem Et Al Watsa BUY 995896 shares 2026-01-26

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Advanced UAA Option Strategies

Professional options setups generated by AI based on today's UAA price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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