UPBD Stock Analysis: Buy, Sell, or Hold?
UPBD - Upbound Group, Inc. Common Stock
$17.53
-0.48 (-2.67%)
▼
5d:
-5.04%
30d:
-16.04%
90d:
-1.35%
HOLD
LOW Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 07, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: UPBD shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: UPBD shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$27.57
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$17.12
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 4.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: UPBD is currently trading at $17.53, which is considered oversold relative to its 30-day fair value range of $17.70 to $20.97. The stock's valuation (Forward PE: 3.8) is in line with its historical norms (4.0). Remarkably, the market is currently pricing in an annual earnings decline of 1.8% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, UPBD is in a uptrend. Immediate support is located at $16.77, while resistance sits at $18.97.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $29.14 (+61.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, UPBD is in a uptrend. Immediate support is located at $16.77, while resistance sits at $18.97.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. In the options market, Implied Volatility is low (0th percentile), suggesting options premiums are relatively cheap. This makes it an attractive time for long options strategies if you have a directional bias. Wall Street analysts see significant upside, with an average price target of $29.14 (+61.8%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$17.70 -
$20.97
Company Quality Score
52/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
83.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- BULLISH: Options cheap (IV 0th percentile)
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 61.8% below Wall St target ($29.14)
- CAUTION: Recommendation downgraded due to -5.0% 5-day decline
Fair Price Analysis
30-Day Fair Range
$17.70 -
$20.97
Current vs Fair Value
OVERSOLD
Expected Move (7 Days)
±$0.77
(4.4%)
Support & Resistance Levels
Support Level
$16.77
Resistance Level
$18.97
Current Trend
Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
3.83
Wall Street Target
$29.14
(+61.8%)
Revenue Growth (YoY)
10.9%
Earnings Growth (YoY)
-38.2%
Profit Margin
1.6%
Valuation Discount vs History
-1.8% cheaper
PE vs Historical
3.8 vs 4.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-1.8%
(market-implied from PE analysis)
1-Year Target
$17.69
(-2%)
2-Year Target
$17.37
(-4%)
3-Year Target
$17.05
(-5%)
3-Yr Target (if PE normalizes)
(PE: 4→4)
$17.80
(-1%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 12.0%)
$147.44
(+719%)
Base:
(SPY PE: 3.8, Growth: 12.0%)
$25.29
(+40%)
Bear:
(PE: 3.3, Growth: 12.0%)
$21.50
(+19%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (14x PE), but valuation improves significantly next year (4x PE) as earnings recover.
Trailing PE: 13.77 | Current EPS (TTM): $1.25
Bull Case
$37.86
(+104%)
Analyst growth 100.0%, PE expands to 15.1
Base Case
$34.42
(+85%)
Market implied 100.0%, PE stable at 13.8
Bear Case
$11.70
(-37%)
Severe decline -20.0%, PE contracts to 11.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 3.8 to 4.0
Stabilization Target:
$18.79
(+4.3%)
PE Expansion Potential:
+4.3%
Share & Embed Analysis
Last updated: March 31, 2026 11:24 AM ET
Data refreshes hourly during market hours. Next update: 12:24 PM
Data refreshes hourly during market hours. Next update: 12:24 PM
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Technical Signals Check
Is UPBD showing a specific setup today?
Insider Activity (6 Months)
2
Buys
0
Sells
+
Net
INSIDERS BUYING
Recent Transactions
Jeffrey J Brown
BUY
2502 shares
2026-01-06
Jeffrey J Brown
BUY
1951 shares
2025-10-21
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