WSM Stock Analysis: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$178.81
-3.81 (-2.09%)
▼
5d:
+1.11%
30d:
-4.13%
90d:
-6.75%
BUY
HIGH Confidence
Analysis Updated: Apr 6, 2026 12:00 AM ET
Earnings: May 28, 2026
Smart Money Distribution
WSM is up 3.3% this week, but smart money is buying puts. Top strike: $180 2026-06-18 with 1,262 OI. Put ratio: 67% View Scanner →
Strength: 3.3/10
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Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: WSM shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
✅ BUY SIGNAL: WSM shows strong fundamentals and good volume confirmation. Solid entry point despite slightly low pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$247.52
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$153.69
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $178.81, which is considered slightly low relative to its 30-day fair value range of $177.92 to $199.21. The stock's valuation (Forward PE: 19.9) is in line with its historical norms (21.7). Remarkably, the market is currently pricing in an annual earnings decline of 2.7% over the next few years. This aligns with recent fundamental challenges.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is currently testing key support at $174.51. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $204.53 (+12.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is currently testing key support at $174.51. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $204.53 (+12.0%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$177.92 -
$199.21
Company Quality Score
57/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
77.1%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($204.53)
Fair Price Analysis
30-Day Fair Range
$177.92 -
$199.21
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$174.51
Resistance Level
$186.13
Current Trend
Strong Uptrend
Technical data as of
Apr 6, 2026
Fundamental Context
Forward P/E (Next Year Est.)
19.95
Wall Street Target
$204.53
(+12.0%)
Revenue Growth (YoY)
-4.3%
Earnings Growth (YoY)
-7.3%
Profit Margin
13.9%
Valuation Discount vs History
-2.7% cheaper
PE vs Historical
20.0 vs 21.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.7%
(market-implied from PE analysis)
1-Year Target
$177.69
(-3%)
2-Year Target
$172.89
(-5%)
3-Year Target
$168.22
(-8%)
3-Yr Target (if PE normalizes)
(PE: 20→22)
$182.97
(+0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 20.6, Growth: 5.0%)
$217.72
(+19%)
Base:
(SPY PE: 20.0, Growth: 5.0%)
$211.17
(+16%)
Bear:
(PE: 17.0, Growth: 5.0%)
$179.50
(-2%)
📈
Valuation based on Current Earnings
Trailing PE: 19.69 | Current EPS (TTM): $9.06
Bull Case
$198.28
(+8%)
Analyst growth 1.0%, PE expands to 21.7
Base Case
$180.26
(-2%)
Market implied 1.0%, PE stable at 19.7
Bear Case
$121.33
(-34%)
Severe decline -20.0%, PE contracts to 16.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.0 to 21.7
Stabilization Target:
$198.63
(+8.8%)
PE Expansion Potential:
+8.8%
Share & Embed Analysis
Last updated: April 07, 2026 10:41 AM ET
Data refreshes hourly during market hours. Next update: 11:41 AM
Data refreshes hourly during market hours. Next update: 11:41 AM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
1
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber
SELL
20000 shares
2026-03-16
Ro Khanna
BUY
2026-01-29
Laura Alber
SELL
35000 shares
2026-01-15
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Advanced WSM Option Strategies
Professional options setups generated by AI based on today's WSM price and gamma walls.
