YUM Stock Analysis: Buy, Sell, or Hold?
YUM - Yum! Brands, Inc.
$155.99
2.29 (1.49%)
▲
5d:
-0.1%
30d:
-1.89%
90d:
+3.11%
HOLD
MODERATE Confidence
Analysis Updated: Apr 2, 2026 12:00 AM ET
Earnings: Apr 29, 2026
26d
Smart Money Accumulation
YUM is down 4.9% this week, but smart money is accumulating calls. Top strike: $170 2026-04-17 with 455 OI. Call ratio: 74% View Scanner →
Strength: 4.9/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: YUM shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: YUM shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$244.31
Based on 8.0% avg growth
INTRINSIC VALUE TODAY
$151.70
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.3x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: YUM is currently trading at $155.99, which is considered oversold relative to its 30-day fair value range of $156.45 to $163.90. The stock's valuation (Forward PE: 20.6) is in line with its historical norms (22.3). Remarkably, the market is currently pricing in an annual earnings decline of 2.7% over the next few years. This pessimistic expectation contrasts with the company's recent 27.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, YUM is in a uptrend. The price is currently testing key support at $151.91. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: YUM has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $171.75 (+11.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, YUM is in a uptrend. The price is currently testing key support at $151.91. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: YUM has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $171.75 (+11.7%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Fair Price Range
$156.45 -
$163.90
Company Quality Score
54/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
54.8%
Protect Your Profits
Holding YUM? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($171.75)
Fair Price Analysis
30-Day Fair Range
$156.45 -
$163.90
Current vs Fair Value
OVERSOLD
Support & Resistance Levels
Support Level
$151.91
Resistance Level
$161.76
Current Trend
Uptrend
Technical data as of
Apr 2, 2026
Fundamental Context
Forward P/E (Next Year Est.)
20.58
Wall Street Target
$171.75
(+11.7%)
Revenue Growth (YoY)
6.5%
Earnings Growth (YoY)
27.7%
Profit Margin
19.0%
Valuation Discount vs History
-2.7% cheaper
PE vs Historical
20.6 vs 22.3
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.7%
(market-implied from PE analysis)
1-Year Target
$149.55
(-3%)
2-Year Target
$145.51
(-5%)
3-Year Target
$141.58
(-8%)
3-Yr Target (if PE normalizes)
(PE: 21→22)
$153.43
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 12.0%)
$234.84
(+53%)
Base:
(SPY PE: 20.6, Growth: 12.0%)
$216.22
(+41%)
Bear:
(PE: 17.5, Growth: 12.0%)
$183.79
(+20%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (28x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Trailing PE: 28.18 | Current EPS (TTM): $5.55
Bull Case
$231.57
(+46%)
Analyst growth 34.6%, PE expands to 31.0
Base Case
$210.51
(+33%)
Market implied 34.6%, PE stable at 28.2
Bear Case
$106.36
(-33%)
Severe decline -20.0%, PE contracts to 24.0
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 20.6 to 22.3
Stabilization Target:
$166.56
(+8.4%)
PE Expansion Potential:
+8.4%
Share & Embed Analysis
Last updated: April 02, 2026 2:33 PM ET
Data refreshes hourly during market hours. Next update: 3:33 PM
Data refreshes hourly during market hours. Next update: 3:33 PM
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Technical Signals Check
Is YUM showing a specific setup today?
Insider Activity (6 Months)
2
Buys
11
Sells
Net
INSIDERS SELLING
Recent Transactions
Scott Mezvinsky
SELL
284 shares
2026-02-26
Christopher Lee Turner
SELL
242 shares
2026-02-26
Ro Khanna
BUY
2026-02-17
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