Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Quick Stats
Jan 30, 202659.6
AI Score
HOLD1.54
Volume Ratio
Feb 18, 2026
Next Earnings
13
+ve Days (30d)
17
-ve Days (30d)
BKNG Stock Summary
Last updated Jan 30, 2026
BKNG is currently trading at $5001.84, positioned below its 200-day moving average of $5318.29, suggesting bearish momentum. The stock has a 52-week range of $4096.23 to $5839.4102.
Technical Analysis: The 50-day moving average stands at $5189.16, which is above the current price, indicating bearish near-term pressure. The RSI (Relative Strength Index) reads 37.035, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.064, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates BKNG at 59.6/100 with a HOLD recommendation.
BKNG (Booking Holdings Inc. Common Stock) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 37.035 |
| CMF (20) | 0.064 |
| ROC (10) | -3.716 |
| ADX (14) | 16.414 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | -59.818 |
| AROONOSC (14) | -42.857 |
| WILLAMS %R (14) | -90.505 |
| MFI (14) | 32.87 |
BKNG Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
BKNG Price vs Max Options Open Interest
BKNG Max Change In Options Open Interest
BKNG Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BKNG Daily Out of Money Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BKNG Daily In the Money Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
BKNG Most Active Options by Volume(near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Booking Holdings Inc. Common Stock is not trading above both 50 Day and 200 Day SMA which is considered Bearish.
BKNG Moving Averages Analysis
BKNG (Booking Holdings Inc. Common Stock) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 5100.78 |
| 20 | 5225.8 |
| 30 | 5286.15 |
| 50 | 5189.16 |
| 100 | 5217.78 |
| 200 | 5318.29 |
BKNG Fundamental Analysis
| P/E (Forward) | 19.1205 |
| P/E (Trailing) | 33.1134 |
| Market Cap ($) | 164.8 billion |
| Earnings/Share ($) | 153.57 |
| Net Proft Margin (%) | 0.1937 |
| Dividend/Share ($) | 37.55 |
| EPS Estimate Current Year ($) | 228.5601 |
| EPS Estimate Next Year ($) | 266.037 |
| WallStreet Target Price ($) | 6217.7837 |
| Most Recent Quarter |
Booking Holdings stock (BKNG) rises on strong Q4 results, dividend hike, and $20 billion buyback plan. Shares bought at $5030, sold at $5200, bought dip at $5060, and sold again at $5250. CEO against splitting stock. Stock expected to reach $5400 today. Booking Holdings reports strong leisure travel demand, beats EPS and revenue estimates, raises dividend by 10%.
Updated 2025-02-21 13:00:01