BKNG Stock Analysis: Buy, Sell, or Hold?
BKNG - Booking Holdings Inc. Common Stock
$154.48
-0.55 (-0.35%)
▼
5d:
-9.81%
30d:
-16.81%
90d:
-11.58%
HOLD
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: Jul 29, 2026
Smart Money Accumulation
BKNG is down 9.8% this week, but smart money is accumulating calls. Top strike: $160 2026-07-17 with 31,910 OI. Call ratio: 67% View Scanner →
Strength: 6.6/10
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1 traders called BKNG this week
0% bullish • 1 bearish
0% bullish • 1 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: BKNG trades at premium valuation expecting 45.4% growth. Hold existing positions but don't chase. Wait for better entry.
📊 HOLD: BKNG trades at premium valuation expecting 45.4% growth. Hold existing positions but don't chase. Wait for better entry.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$84.03
Based on 10.9% avg growth
INTRINSIC VALUE TODAY
$52.18
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 4.1x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: BKNG is currently trading at $154.48, which is considered oversold relative to its 30-day fair value range of $164.24 to $184.04. From a valuation perspective, the stock is trading at a premium (Forward PE: 12.6) compared to its historical average (4.1). At these levels, the market is pricing in 45.4% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, BKNG is in a strong downtrend. The price is currently testing key support at $153.97. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: BKNG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $224.41 (+45.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, BKNG is in a strong downtrend. The price is currently testing key support at $153.97. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: BKNG has a weak technical setup (25/100), with bearish trendlines and momentum suggesting caution for short-term entries. Wall Street analysts see significant upside, with an average price target of $224.41 (+45.3%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$164.24 -
$184.04
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
57.1%
Protect Your Profits
Holding BKNG? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- BEARISH: Weak technical setup (25/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 45.3% below Wall St target ($224.41)
- NEUTRAL: PE elevated vs history but 45.4% growth expectation is conservative given 240% recent growth
- CAUTION: 5-day price weakness (-9.8%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$164.24 -
$184.04
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$153.97
Resistance Level
$175.52
Current Trend
Strong Downtrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.56
Wall Street Target
$224.41
(+45.3%)
Revenue Growth (YoY)
16.2%
Earnings Growth (YoY)
240.0%
Profit Margin
22.2%
Valuation Premium vs History
+45.4% premium
PE vs Historical
12.6 vs 4.1
STRETCHED
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+45.4%
(market-implied from PE analysis)
1-Year Target
$224.61
(+45%)
2-Year Target
$326.59
(+111%)
3-Year Target
$474.86
(+207%)
3-Yr Target (if PE normalizes)
(PE: 13→4)
PE COMPRESSION
$155.07
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.0, Growth: 17.7%)
$442.07
(+186%)
Base:
(SPY PE: 12.6, Growth: 17.7%)
$251.83
(+63%)
Bear:
(PE: 4.1, Growth: 17.7%)
$82.24
(-47%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (20x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 20.45 | Current EPS (TTM): $7.58
Bull Case
$276.81
(+79%)
Analyst growth 62.3%, PE expands to 22.5
Base Case
$251.65
(+63%)
Market implied 62.3%, PE stable at 20.5
Bear Case
$105.42
(-32%)
Severe decline -20.0%, PE contracts to 17.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: May 14, 2026 6:27 PM ET
Data refreshes hourly during market hours. Next update: 7:27 PM
Data refreshes hourly during market hours. Next update: 7:27 PM
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Technical Signals Check
Is BKNG showing a specific setup today?
Insider Activity (6 Months)
5
Buys
15
Sells
Net
INSIDERS SELLING
Recent Transactions
Vanessa Ames Wittman
SELL
1125 shares
2026-04-17
Glenn D Fogel
SELL
16726 shares
2026-04-15
Ro Khanna
SELL
2026-03-30
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Professional options setups generated by AI based on today's BKNG price and gamma walls.
