Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Quick Stats
Jan 30, 202655.2
AI Score
HOLD1.49
Volume Ratio
Mar 12, 2026
Next Earnings
17
+ve Days (30d)
13
-ve Days (30d)
ULTA Stock Summary
Last updated Jan 30, 2026
ULTA is currently trading at $647.36, positioned above its 200-day moving average of $515.9, indicating a long-term uptrend. The stock has a 52-week range of $309.01 to $695.34.
Technical Analysis: The 50-day moving average stands at $605.33, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 52.861, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.027, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates ULTA at 55.2/100 with a HOLD recommendation.
ULTA (Ulta Beauty, Inc. Common Stock) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 52.861 |
| CMF (20) | 0.027 |
| ROC (10) | -2.67 |
| ADX (14) | 40.466 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 11.888 |
| AROONOSC (14) | -50.0 |
| WILLAMS %R (14) | -68.163 |
| MFI (14) | 43.358 |
ULTA Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
ULTA Price vs Max Options Open Interest
ULTA Max Change In Options Open Interest
ULTA Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Daily Out of Money Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Daily In the Money Options - Sort by Max open Interest (near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
ULTA Most Active Options by Volume(near term)
30th January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Ulta Beauty, Inc. Common Stock is above both 50 Day and 200 Day SMA which is considered Bullish.
ULTA Moving Averages Analysis
Ulta Beauty, Inc. Common Stock has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jan 30, 2026
Ulta Beauty, Inc. Common Stock has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Jan 30, 2026
ULTA (Ulta Beauty, Inc. Common Stock) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 661.34 |
| 20 | 657.45 |
| 30 | 639.29 |
| 50 | 605.33 |
| 100 | 568.22 |
| 200 | 515.9 |
ULTA Fundamental Analysis
| P/E (Forward) | 23.2019 |
| P/E (Trailing) | 24.5088 |
| Market Cap ($) | 28.6 billion |
| Earnings/Share ($) | 26.04 |
| Net Proft Margin (%) | 0.0993 |
| Dividend/Share ($) | -- |
| EPS Estimate Current Year ($) | 25.5727 |
| EPS Estimate Next Year ($) | 28.4862 |
| WallStreet Target Price ($) | 674.5833 |
| Most Recent Quarter |
Canaccord analyst raises price target for Ulta Beauty to $542 after better-than-expected results in 1Q. Morgan Stanley predicts $550++. Ulta stock holding at $520++. Analysts surprised by beat, some investors holding while others selling. Ulta stock dropping 9% since today's high.
Updated 2025-05-30 16:00:02