With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (181) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (44) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Quick Stats
Jan 30, 202661.7
AI Score
BUY1.14
Volume Ratio
Mar 18, 2026
Next Earnings
15
+ve Days (30d)
15
-ve Days (30d)
WSM Stock Summary
Last updated Jan 30, 2026
WSM is currently trading at $204.65, positioned above its 200-day moving average of $182.7, indicating a long-term uptrend. The stock has a 52-week range of $130.07 to $219.98.
Technical Analysis: The 50-day moving average stands at $191.05, which is below the current price, signaling bullish near-term momentum. The RSI (Relative Strength Index) reads 54.753, suggesting the stock is neutral with balanced momentum.
Money Flow Indicators: The Chaikin Money Flow (20-day) is 0.148, which is positive, indicating accumulation by institutional investors. Our AI-powered investment score rates WSM at 61.7/100 with a BUY recommendation.
WSM (Williams-Sonoma, Inc.) Indicators
Last updated Jan 30, 2026
| Indicator | Value |
|---|---|
| RSI(14) | 54.753 |
| CMF (20) | 0.148 |
| ROC (10) | -2.548 |
| ADX (14) | 24.911 |
| Indicator | Value |
|---|---|
| MACD (12,26,9) | 4.278 |
| AROONOSC (14) | 57.143 |
| WILLAMS %R (14) | -60.553 |
| MFI (14) | 61.163 |
WSM Technical Chart
- Candlesticks: Green = price up, Red = price down. Body shows open/close, wicks show high/low.
- SMAs: Moving averages help identify trends. Price above SMA = bullish, below = bearish.
- Options OI: Shows max open interest strikes. High OI = significant price levels.
- Volume Profile: Shows price levels with most trading activity. POC = Point of Control (highest volume).
- Earnings: Vertical lines mark earnings dates. Watch for volatility around these dates.
- Gamma Walls: Key support/resistance from options gamma exposure. Orange = resistance above, Purple = support below.
- Fibonacci Retracement: Auto-calculated support/resistance levels based on recent high/low. Key levels: 23.6%, 38.2%, 50%, 61.8%, 78.6%.
- Unusual Activity: Highlights days with abnormal volume (2x+ average) or large price moves (5%+). Red marker = unusual activity detected.
Technical Indicators
Select indicators above to analyze technical patterns
Indicators will appear below the price chart with perfectly aligned datesVolume Profile Analysis
Horizontal histogram showing volume distribution at each price level with buying/selling pressure
WSM Price vs Max Options Open Interest
WSM Max Change In Options Open Interest
WSM Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
WSM Daily Out of Money Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
WSM Daily In the Money Options - Sort by Max open Interest (near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | OI | Change in OI |
Volume | Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
WSM Most Active Options by Volume(near term)
31st January 2026 (Data is delayed in normal mkt. hours)
| Type | Expiration | Strike | Volume | OI | Change in OI |
Ask | PC | Delta | Vega | Volatility | % change | Track |
|---|
Williams-Sonoma, Inc. is above both 50 Day and 200 Day SMA which is considered Bullish.
WSM Moving Averages Analysis
Williams-Sonoma, Inc. has been above 50 day sma 1 times in last 30 days. Last time it was above 50 day sma was on Jan 30, 2026
Williams-Sonoma, Inc. has been above 200 day sma 1 times in last 30 days. Last time it was above 200 day sma was on Jan 30, 2026
WSM (Williams-Sonoma, Inc.) Simple Moving Averages
Moving Averages are last updated Jan 30, 2026
| Days | MA |
|---|---|
| 10 | 207.66 |
| 20 | 203.65 |
| 30 | 198.12 |
| 50 | 191.05 |
| 100 | 192.48 |
| 200 | 182.7 |
WSM Fundamental Analysis
| P/E (Forward) | 22.779 |
| P/E (Trailing) | 22.6814 |
| Market Cap ($) | 24.6 billion |
| Earnings/Share ($) | 9.07 |
| Net Proft Margin (%) | 0.143 |
| Dividend/Share ($) | 2.545 |
| EPS Estimate Current Year ($) | 8.7106 |
| EPS Estimate Next Year ($) | 9.1501 |
| WallStreet Target Price ($) | 202.1579 |
| Most Recent Quarter |