WSM Stock Analysis: Buy, Sell, or Hold?

WSM - Williams-Sonoma, Inc.

RETAIL-HOME FURNITURE, FURNISHINGS & EQUIPMENT STORES
$192.50
0.56 (0.29%) ▲
5d: +14.15%
30d: +0.06%
90d: -4.65%
BUY
MODERATE Confidence
Analysis Updated: May 22, 2026 12:00 AM ET
Earnings: May 28, 2026 5d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: WSM shows positive signals but monitor for confirmation. Market pricing in 0.3% decline. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$241.81
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$150.15
Trading above historical range

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.2x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: WSM is currently trading at $192.50, which is considered slightly high relative to its 30-day fair value range of $175.25 to $194.66. The stock's valuation (Forward PE: 21.0) is in line with its historical norms (21.2). Remarkably, the market is currently pricing in an annual earnings decline of 0.3% over the next few years. This pessimistic expectation contrasts with the company's recent 4.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $187.04. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: WSM has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position SLIGHTLY HIGH
Historical Trading Range $175.25 - $194.66
Company Quality Score 67/100 (BUY)
Volume Confirmation HIGH
Confidence Score 71.4%

All Signals

  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • NEUTRAL: Near Wall St target ($203.05)

Trading Range Analysis

30-Day Trading Range $175.25 - $194.66
Current vs Trading Range SLIGHTLY HIGH

Support & Resistance Levels

Support Level $165.51
Resistance Level $187.05
Current Trend Strong Uptrend
Technical data as of May 21, 2026

Fundamental Context

Forward P/E (Next Year Est.) 21.03
Wall Street Target $203.05 (+5.5%)
Revenue Growth (YoY) 4.4%
Earnings Growth (YoY) 4.3%
Profit Margin 13.8%
Valuation Discount vs History -0.3% cheaper
PE vs Historical 21.0 vs 21.2 FAIR
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -0.3% (market-implied from PE analysis)
1-Year Target $191.92 (0%)
2-Year Target $191.35 (-1%)
3-Year Target $190.77 (-1%)
3-Yr Target (if PE normalizes) (PE: 21→21) $192.31 (0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.0, Growth: 5.0%) $232.75 (+21%)
Base: (SPY PE: 21.0, Growth: 5.0%) $222.60 (+16%)
Bear: (PE: 17.9, Growth: 5.0%) $189.21 (-2%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (21x PE), but valuation improves significantly next year (21x PE) as earnings recover.
Trailing PE: 21.49 | Current EPS (TTM): $8.93
Bull Case $216.41 (+12%)
Analyst growth 2.5%, PE expands to 23.6
Base Case $196.74 (+2%)
Market implied 2.5%, PE stable at 21.5
Bear Case $130.52 (-32%)
Severe decline -20.0%, PE contracts to 18.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 21.0 to 21.2
Stabilization Target: $194.05 (+0.8%)
PE Expansion Potential: +0.8%
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Last updated: May 22, 2026 6:06 PM ET
Data refreshes hourly during market hours. Next update: 7:06 PM
🔥 Top Stocks Breaking Out Now
Ticker Score Recommendation Change %
Insider Activity (6 Months)
1
Buys
12
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber SELL 15000 shares 2026-04-17
Jeffrey Howie SELL 1419 shares 2026-04-08
Karalyn Yearout SELL 2267 shares 2026-04-08

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Advanced WSM Option Strategies

Professional options setups generated by AI based on today's WSM price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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