WSM Stock Analysis: Buy, Sell, or Hold?
WSM - Williams-Sonoma, Inc.
$220.47
-3.36 (-1.50%)
▼
5d:
-8.2%
30d:
+5.95%
90d:
+20.73%
HOLD
MODERATE Confidence
Analysis Updated: Jul 6, 2026 12:00 AM ET
Earnings: Aug 26, 2026
Smart Money Distribution
None View Scanner →
Strength: 4.8/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: WSM is fairly valued with market pricing in 4.0% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: WSM is fairly valued with market pricing in 4.0% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$247.52
Based on 4.5% avg growth
INTRINSIC VALUE TODAY
$153.69
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 21.7x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: WSM is currently trading at $220.47, which is considered slightly high relative to its 30-day fair value range of $204.69 to $231.37. From a valuation perspective, the stock is trading at a premium (Forward PE: 24.4) compared to its historical average (21.7). At these levels, the market is pricing in 4.0% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $215.72. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, WSM is in a strong uptrend. The price is approaching resistance at $215.72. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$204.69 -
$231.37
Company Quality Score
56/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
59.0%
Protect Your Profits
Holding WSM? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BEARISH: Trading above Wall St target ($211.58)
- NEUTRAL: Market pricing in 4.0% annual earnings growth - fairly valued
- CAUTION: 5-day price weakness (-8.2%) - monitor closely
Trading Range Analysis
30-Day Trading Range
$204.69 -
$231.37
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$197.82
Resistance Level
$215.72
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
24.45
Wall Street Target
$211.58
(-5.5%)
Revenue Growth (YoY)
4.4%
Earnings Growth (YoY)
4.3%
Profit Margin
13.8%
Valuation Premium vs History
+4.0% premium
PE vs Historical
24.5 vs 21.7
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.0%
(market-implied from PE analysis)
1-Year Target
$232.78
(+4%)
2-Year Target
$242.09
(+8%)
3-Year Target
$251.78
(+13%)
3-Yr Target (if PE normalizes)
(PE: 24→22)
PE COMPRESSION
$223.43
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 24.5, Growth: 5.0%)
$258.83
(+16%)
Base:
(SPY PE: 21.8, Growth: 5.0%)
$230.53
(+3%)
Bear:
(PE: 18.5, Growth: 5.0%)
$195.95
(-13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (26x PE), but valuation improves significantly next year (24x PE) as earnings recover.
Trailing PE: 25.51 | Current EPS (TTM): $8.92
Bull Case
$256.83
(+15%)
Analyst growth 2.6%, PE expands to 28.1
Base Case
$233.48
(+4%)
Market implied 2.6%, PE stable at 25.5
Bear Case
$154.72
(-31%)
Severe decline -20.0%, PE contracts to 21.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 07, 2026 11:15 AM ET
Data refreshes hourly during market hours. Next update: 12:15 PM
Data refreshes hourly during market hours. Next update: 12:15 PM
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Technical Signals Check
Is WSM showing a specific setup today?
Insider Activity (6 Months)
1
Buys
10
Sells
Net
INSIDERS SELLING
Recent Transactions
Laura Alber
SELL
15000 shares
2026-04-17
Jeffrey Howie
SELL
1419 shares
2026-04-08
Karalyn Yearout
SELL
2267 shares
2026-04-08
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