Is HAS stock a Buy, Sell, or Hold?

Based on our analysis, HAS is currently a HOLD with moderate confidence. 📊 HOLD: HAS is fairly valued with market pricing in 2.6% annual growth. Fine to hold or accumulate slowly on dips.

What is the fair value of HAS stock?

Our analysis estimates the fair value range for HAS to be between $83.20 and $88.97. The current price is $89.31.

What is the analyst price target for HAS?

The average Wall Street analyst price target for HAS is $93.54. This implies a potential upside of 3.4% from current levels.

HAS Stock Analysis: Buy, Sell, or Hold?

HAS - Hasbro, Inc.

GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)

$89.31

-1.15 (-1.27%) ▼

HOLD

MODERATE Confidence

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Last Updated: January 30, 2026

Earnings: Feb 10, 2026 10d

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Interactive Price Chart (1 Month)

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Bottom Line:
📊 HOLD: HAS is fairly valued with market pricing in 2.6% annual growth. Fine to hold or accumulate slowly on dips.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

Adjust Growth Assumption: 6.4%

0% (Stagnation) 50% (Hyper Growth)

EST. PRICE IN 2031

$107.70

Based on 5.2% avg growth

INTRINSIC VALUE TODAY

$66.87

Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 15.8x Exit PE.

View Full DCF Model

In-depth Analysis How we analyze

Valuation Analysis: HAS is currently trading at $89.31, which is considered extended relative to its 30-day fair value range of $83.20 to $88.97. The stock's valuation (Forward PE: 17.1) is in line with its historical norms (15.8). At these levels, the market is pricing in 2.6% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.

Technical Outlook: Technically, HAS is in a strong uptrend. The price is approaching resistance at $90.80. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: HAS has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.

Quick Decision Summary

Current Position EXTENDED

Fair Price Range $83.20 - $88.97

Company Quality Score 66/100 (BUY)

Volume Confirmation HIGH

Confidence Score 58.1%

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All Signals

BEARISH: Price extended above range
BULLISH: Strong technical setup (75/100)
BULLISH: High volume confirmation
NEUTRAL: Near Wall St target ($93.54)
NEUTRAL: Market pricing in 2.6% annual earnings growth - fairly valued

Fair Price Analysis

30-Day Fair Range $83.20 - $88.97

Current vs Fair Value EXTENDED

Support & Resistance Levels

Support Level $84.60

Resistance Level $90.80

Current Trend Strong Uptrend

Fundamental Context

Forward P/E (Next Year Est.) 17.10

Wall Street Target $93.54 (+3.4%)

Revenue Growth (YoY) 8.3%

Earnings Growth (YoY) 3.1%

Profit Margin -12.8%

Valuation Premium vs History +2.6% premium

PE vs Historical 17.1 vs 15.8 FAIR

Market-Implied Price Targets If current PE multiple persists

Implied Growth (YoY): +2.6% (market-implied from PE analysis)

1-Year Target $92.81 (+3%)

2-Year Target $95.23 (+5%)

3-Year Target $97.70 (+8%)

3-Yr Target (if PE normalizes) (PE: 17→16) PE COMPRESSION $90.29 (0%)

Earnings growth offset by PE compression

3-Year Scenarios Using analyst projected EPS growth

Bull: (PE: 22.3, Growth: 6.4%) $141.94 (+57%)

Base: (SPY PE: 17.1, Growth: 6.4%) $108.82 (+20%)

Bear: (PE: 14.5, Growth: 6.4%) $92.50 (+2%)

Last updated: January 30, 2026 5:58 PM ET
Data refreshes hourly during market hours. Next update: 6:58 PM

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Technical Signals Check

Is HAS showing a specific setup today?

RSI Divergence Check TTM Squeeze Check MACD Crossover Check Gamma Walls Check Unusual Activity Check

Insider Activity (6 Months)

Buys

Sells

Net

INSIDERS SELLING

Recent Transactions

Timothy J Kilpin SELL 8557 shares 2025-08-27

Christian P Cocks SELL 27800 shares 2025-08-21

Roberta K Thomson SELL 1002 shares 2025-08-14

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Advanced HAS Option Strategies

Professional options setups generated by AI based on today's HAS price and gamma walls.

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