AS Stock Analysis: Buy, Sell, or Hold?
AS - Amer Sports, Inc.
$33.33
0.55 (1.68%)
▲
5d:
-8.66%
30d:
-8.46%
90d:
-13.47%
HOLD
LOW Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: May 19, 2026
4d
Smart Money Distribution
AS is up 3.5% this week, but smart money is buying puts. Top strike: $30 2026-06-18 with 15,312 OI. Put ratio: 67% View Scanner →
Strength: 3.5/10
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: AS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
📊 HOLD: AS shows mixed signals. Fine to hold existing positions. Not urgent to buy or sell.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$57.13
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$35.47
6.0% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: AS is currently trading at $33.33, which is considered oversold relative to its 30-day fair value range of $34.06 to $36.45. From a valuation perspective, the stock is trading at a discount (Forward PE: 27.9) compared to its historical average (35.3). Remarkably, the market is currently pricing in an annual earnings decline of 7.5% over the next few years. This pessimistic expectation contrasts with the company's recent 998.7% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, AS is in a downtrend. The price is currently testing key support at $32.58. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $48.88 (+49.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, AS is in a downtrend. The price is currently testing key support at $32.58. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $48.88 (+49.1%). The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
OVERSOLD
Historical Trading Range
$34.06 -
$36.45
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
Protect Your Profits
Holding AS? Use our AI-powered strategies to protect your downside while keeping your long-term position.
View Profit Protection PlanAll Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 49.1% below Wall St target ($48.88)
- CAUTION: Recommendation downgraded due to -8.7% 5-day decline
Trading Range Analysis
30-Day Trading Range
$34.06 -
$36.45
Current vs Trading Range
OVERSOLD
Support & Resistance Levels
Support Level
$32.58
Resistance Level
$37.37
Current Trend
Downtrend
Technical data as of
May 14, 2026
Fundamental Context
Forward P/E (Next Year Est.)
27.94
Wall Street Target
$48.88
(+49.1%)
Revenue Growth (YoY)
28.5%
Earnings Growth (YoY)
998.7%
Profit Margin
6.5%
Valuation Discount vs History
-7.5% cheaper
PE vs Historical
27.9 vs 35.3
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.5%
(market-implied from PE analysis)
1-Year Target
$30.32
(-8%)
2-Year Target
$28.05
(-14%)
3-Year Target
$25.94
(-21%)
3-Yr Target (if PE normalizes)
(PE: 28→35)
$32.78
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 27.9, Growth: 25.7%)
$65.04
(+98%)
Base:
(SPY PE: 22.0, Growth: 25.7%)
$51.31
(+57%)
Bear:
(PE: 18.7, Growth: 25.7%)
$43.62
(+33%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (44x PE), but valuation improves significantly next year (28x PE) as earnings recover.
Trailing PE: 44.16 | Current EPS (TTM): $0.76
Bull Case
$57.00
(+74%)
Analyst growth 54.4%, PE expands to 48.6
Base Case
$51.81
(+58%)
Market implied 54.4%, PE stable at 44.2
Bear Case
$22.82
(-30%)
Severe decline -20.0%, PE contracts to 37.5
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 27.9 to 35.3
Stabilization Target:
$41.42
(+26.4%)
PE Expansion Potential:
+26.4%
Share & Embed Analysis
Last updated: May 14, 2026 4:33 PM ET
Data refreshes hourly during market hours. Next update: 5:33 PM
Data refreshes hourly during market hours. Next update: 5:33 PM
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Technical Signals Check
Is AS showing a specific setup today?
Insider Activity (6 Months)
0
Buys
6
Sells
Net
INSIDERS SELLING
Recent Transactions
Andrew E Page
SELL
6005 shares
2026-04-16
Jutta C Karlsson
SELL
662 shares
2026-04-16
Stuart Haselden
SELL
11438 shares
2026-04-16
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Advanced AS Option Strategies
Professional options setups generated by AI based on today's AS price and gamma walls.
