MAT Stock Analysis: Buy, Sell, or Hold?

MAT - Mattel, Inc.

DOLLS & STUFFED TOYS
$15.11
0.29 (1.96%) ▲
5d: +0.73%
30d: +1.82%
90d: -4.67%
BUY
MODERATE Confidence
Analysis Updated: May 14, 2026 12:00 AM ET
Earnings: Apr 29, 2026 0d
Smart Money Distribution

MAT is up 3.1% this week, but smart money is buying puts. Top strike: $14 2026-07-17 with 15,727 OI. Put ratio: 83% View Scanner →

Strength: 4.9/10

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
💡 BUY OPPORTUNITY: MAT shows positive signals but monitor for confirmation. Market pricing in 4.4% decline. Moderate conviction.
See Forward Earnings Fair Value & Price Prediction →

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$28.49
Based on 11.0% avg growth
INTRINSIC VALUE TODAY
$17.69
14.6% Margin of Safety

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 10.8x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: MAT is currently trading at $15.11, which is considered extended relative to its 30-day fair value range of $14.60 to $15.09. From a valuation perspective, the stock is trading at a discount (Forward PE: 9.4) compared to its historical average (10.8). Remarkably, the market is currently pricing in an annual earnings decline of 4.4% over the next few years. This aligns with recent fundamental challenges.

Technical Outlook: Technically, MAT is in a strong downtrend. The price is approaching resistance at $15.56. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.

Market Sentiment: MAT has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $18.71 (+26.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position EXTENDED
Historical Trading Range $14.60 - $15.09
Company Quality Score 61/100 (BUY)
Volume Confirmation HIGH
Confidence Score 61.9%

All Signals

  • BEARISH: Price extended above range
  • BULLISH: Strong technical setup (60/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 26.3% below Wall St target ($18.71)

Trading Range Analysis

30-Day Trading Range $14.60 - $15.09
Current vs Trading Range EXTENDED

Support & Resistance Levels

Support Level $14.58
Resistance Level $15.56
Current Trend Strong Downtrend
Technical data as of May 14, 2026

Fundamental Context

Forward P/E (Next Year Est.) 9.40
Wall Street Target $18.71 (+26.3%)
Revenue Growth (YoY) 4.3%
Earnings Growth (YoY) -18.5%
Profit Margin 9.3%
Valuation Discount vs History -4.4% cheaper
PE vs Historical 9.4 vs 10.8 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -4.4% (market-implied from PE analysis)
1-Year Target $14.17 (-4%)
2-Year Target $13.54 (-9%)
3-Year Target $12.95 (-13%)
3-Yr Target (if PE normalizes) (PE: 9→11) $14.88 (+0%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 22.0, Growth: 17.9%) $56.87 (+284%)
Base: (SPY PE: 9.4, Growth: 17.9%) $24.26 (+64%)
Bear: (PE: 8.0, Growth: 17.9%) $20.62 (+39%)
📈 Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (10x PE), but valuation improves significantly next year (9x PE) as earnings recover.
Trailing PE: 9.61 | Current EPS (TTM): $1.56
Bull Case $16.66 (+12%)
Analyst growth 1.1%, PE expands to 10.6
Base Case $15.15 (+2%)
Market implied 1.1%, PE stable at 9.6
Bear Case $10.19 (-31%)
Severe decline -20.0%, PE contracts to 8.2
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 9.4 to 10.8
Stabilization Target: $17.03 (+14.9%)
PE Expansion Potential: +14.9%
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Last updated: May 14, 2026 4:33 PM ET
Data refreshes hourly during market hours. Next update: 5:33 PM
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Ticker Score Recommendation Change %
Insider Activity (6 Months)
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Buys
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Sells
0
Net
NEUTRAL

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