KO Stock Analysis: Buy, Sell, or Hold?
KO - Coca-Cola Company
$76.27
0.56 (0.74%)
▲
5d:
+1.54%
30d:
-6.49%
90d:
+9.16%
BUY
MODERATE Confidence
Analysis Updated: Mar 30, 2026 12:00 AM ET
Earnings: May 05, 2026
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: KO shows positive signals but monitor for confirmation. Market pricing in 0.6% decline. Moderate conviction.
💡 BUY OPPORTUNITY: KO shows positive signals but monitor for confirmation. Market pricing in 0.6% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$101.55
Based on 5.5% avg growth
INTRINSIC VALUE TODAY
$63.06
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.4x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KO is currently trading at $76.27, which is considered slightly low relative to its 30-day fair value range of $75.66 to $79.76. The stock's valuation (Forward PE: 22.0) is in line with its historical norms (22.4). Remarkably, the market is currently pricing in an annual earnings decline of 0.6% over the next few years. This pessimistic expectation contrasts with the company's recent 3.6% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, KO is in a strong uptrend. The price is currently testing key support at $74.07. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KO is in a strong uptrend. The price is currently testing key support at $74.07. A bounce from this level would confirm strength, while a break below could signal further downside.
Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Fair Price Range
$75.66 -
$79.76
Company Quality Score
59/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
74.8%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (40/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($83.49)
Fair Price Analysis
30-Day Fair Range
$75.66 -
$79.76
Current vs Fair Value
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$74.07
Resistance Level
$78.30
Current Trend
Strong Uptrend
Technical data as of
Mar 30, 2026
Fundamental Context
Forward P/E (Next Year Est.)
22.03
Wall Street Target
$83.49
(+9.5%)
Revenue Growth (YoY)
2.4%
Earnings Growth (YoY)
3.6%
Profit Margin
27.3%
Valuation Discount vs History
-0.6% cheaper
PE vs Historical
22.0 vs 22.4
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-0.6%
(market-implied from PE analysis)
1-Year Target
$75.81
(-1%)
2-Year Target
$75.36
(-1%)
3-Year Target
$74.91
(-2%)
3-Yr Target (if PE normalizes)
(PE: 22→22)
$76.15
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.4, Growth: 7.1%)
$95.05
(+25%)
Base:
(SPY PE: 22.0, Growth: 7.1%)
$93.70
(+23%)
Bear:
(PE: 18.7, Growth: 7.1%)
$79.64
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (25x PE), but valuation improves significantly next year (22x PE) as earnings recover.
Trailing PE: 24.59 | Current EPS (TTM): $3.04
Bull Case
$93.74
(+25%)
Analyst growth 14.0%, PE expands to 27.1
Base Case
$85.22
(+14%)
Market implied 14.0%, PE stable at 24.6
Bear Case
$50.83
(-32%)
Severe decline -20.0%, PE contracts to 20.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 22.0 to 22.4
Stabilization Target:
$77.54
(+1.7%)
PE Expansion Potential:
+1.7%
Share & Embed Analysis
Last updated: March 31, 2026 5:32 AM ET
Data refreshes hourly during market hours. Next update: 6:32 AM
Data refreshes hourly during market hours. Next update: 6:32 AM
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Technical Signals Check
Is KO showing a specific setup today?
Insider Activity (6 Months)
4
Buys
16
Sells
Net
INSIDERS SELLING
Recent Transactions
Monica Howard Douglas
SELL
23880 shares
2026-03-09
Bruno Pietracci
SELL
28765 shares
2026-03-03
Nancy Quan
SELL
23556 shares
2026-03-03
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