KO Stock Analysis: Buy, Sell, or Hold?
KO - Coca-Cola Company
$74.81
1.38 (1.88%)
▲
HOLD
MODERATE Confidence
Last Updated: January 30, 2026
Earnings: Feb 10, 2026
9d
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Interactive Price Chart (1 Month)
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Bottom Line:
📊 HOLD: KO is fairly valued with market pricing in 1.2% annual growth. Fine to hold or accumulate slowly on dips.
📊 HOLD: KO is fairly valued with market pricing in 1.2% annual growth. Fine to hold or accumulate slowly on dips.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$94.32
Based on 5.9% avg growth
INTRINSIC VALUE TODAY
$58.57
Trading above fair value
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.0x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KO is currently trading at $74.81, which is considered extended relative to its 30-day fair value range of $69.05 to $72.59. The stock's valuation (Forward PE: 22.8) is in line with its historical norms (22.0). At these levels, the market is pricing in 1.2% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KO is in a strong uptrend. The price is approaching resistance at $74.08. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Technical Outlook: Technically, KO is in a strong uptrend. The price is approaching resistance at $74.08. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: KO has a strong technical setup (75/100), with favorable trendlines, momentum, and price action for short-term traders. The stock is fairly positioned - fine to hold existing positions or accumulate slowly on dips, but not an urgent buy.
Quick Decision Summary
Current Position
EXTENDED
Fair Price Range
$69.05 -
$72.59
Company Quality Score
67/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
58.1%
Protect Your Profits
KO is technically overbought (RSI 71). Consider hedging now to protect against a potential pullback while keeping your upside.
View Profit Protection PlanAll Signals
- BEARISH: Price extended above range
- BULLISH: Strong technical setup (75/100)
- BULLISH: High volume confirmation
- NEUTRAL: Near Wall St target ($79.23)
- NEUTRAL: Market pricing in 1.2% annual earnings growth - fairly valued
Fair Price Analysis
30-Day Fair Range
$69.05 -
$72.59
Current vs Fair Value
EXTENDED
Support & Resistance Levels
Support Level
$69.79
Resistance Level
$74.09
Current Trend
Strong Uptrend
Fundamental Context
Forward P/E (Next Year Est.)
22.80
Wall Street Target
$79.23
(+7.9%)
Revenue Growth (YoY)
5.1%
Earnings Growth (YoY)
30.1%
Profit Margin
27.3%
Valuation Premium vs History
+1.2% premium
PE vs Historical
22.8 vs 22.0
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+1.2%
(market-implied from PE analysis)
1-Year Target
$74.31
(+1%)
2-Year Target
$75.20
(+2%)
3-Year Target
$76.11
(+4%)
3-Yr Target (if PE normalizes)
(PE: 23→22)
PE COMPRESSION
$73.43
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.8, Growth: 7.8%)
$91.88
(+25%)
Base:
(SPY PE: 22.3, Growth: 7.8%)
$89.85
(+22%)
Bear:
(PE: 19.0, Growth: 7.8%)
$76.37
(+4%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (24x PE), but valuation improves significantly next year (23x PE) as earnings recover.
Trailing PE: 24.19 | Current EPS (TTM): $3.02
Bull Case
$85.70
(+15%)
Analyst growth 6.6%, PE expands to 26.6
Base Case
$77.91
(+4%)
Market implied 6.6%, PE stable at 24.2
Bear Case
$49.68
(-34%)
Severe decline -20.0%, PE contracts to 20.6
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Last updated: January 30, 2026 9:58 PM ET
Data refreshes hourly during market hours. Next update: 10:58 PM
Data refreshes hourly during market hours. Next update: 10:58 PM
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Technical Signals Check
Is KO showing a specific setup today?
Insider Activity (6 Months)
2
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Lisa C. McClain
BUY
2025-09-25
Val T. Hoyle
SELL
2025-09-23
Ro Khanna
SELL
2025-09-05
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