PEP Stock Analysis: Buy, Sell, or Hold?
PEP - PepsiCo, Inc.
$144.22
3.06 (2.17%)
▲
5d:
+3.37%
30d:
+1.56%
90d:
-6.74%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 09, 2026
5d
Smart Money Accumulation
None View Scanner →
Strength: 7.0/10
Get Alerted When PEP Hits Your Target Price
Join 10,000+ traders who never miss a move
You're in! Check your email to confirm and set your target price.
100% Free
No spam, ever
Unsubscribe anytime
Interactive Price Chart (1 Month)
Loading chart...
Loading historical data...
Bottom Line:
💡 BUY OPPORTUNITY: PEP shows positive signals but monitor for confirmation. Market pricing in 2.1% decline. Moderate conviction.
💡 BUY OPPORTUNITY: PEP shows positive signals but monitor for confirmation. Market pricing in 2.1% decline. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$192.39
Based on 4.6% avg growth
INTRINSIC VALUE TODAY
$119.46
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 16.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PEP is currently trading at $144.22, which is considered slightly high relative to its 30-day fair value range of $140.06 to $145.21. The stock's valuation (Forward PE: 15.9) is in line with its historical norms (16.9). Remarkably, the market is currently pricing in an annual earnings decline of 2.1% over the next few years. This pessimistic expectation contrasts with the company's recent 27.8% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, PEP is in a strong uptrend. Immediate support is located at $139.26, while resistance sits at $148.91.
Market Sentiment: PEP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $166.82 (+15.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PEP is in a strong uptrend. Immediate support is located at $139.26, while resistance sits at $148.91.
Market Sentiment: PEP has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $166.82 (+15.7%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$140.06 -
$145.21
Company Quality Score
62/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
73.8%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Trading below Wall St target ($166.82)
Trading Range Analysis
30-Day Trading Range
$140.06 -
$145.21
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$139.26
Resistance Level
$148.91
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
15.86
Wall Street Target
$166.82
(+15.7%)
Revenue Growth (YoY)
8.5%
Earnings Growth (YoY)
27.8%
Profit Margin
9.2%
Valuation Discount vs History
-2.1% cheaper
PE vs Historical
15.9 vs 16.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-2.1%
(market-implied from PE analysis)
1-Year Target
$141.19
(-2%)
2-Year Target
$138.23
(-4%)
3-Year Target
$135.32
(-6%)
3-Yr Target (if PE normalizes)
(PE: 16→17)
$144.17
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 5.2%)
$230.55
(+60%)
Base:
(SPY PE: 15.9, Growth: 5.2%)
$167.91
(+16%)
Bear:
(PE: 13.5, Growth: 5.2%)
$142.73
(-1%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (16x PE) as earnings recover.
Trailing PE: 22.16 | Current EPS (TTM): $6.37
Bull Case
$221.63
(+54%)
Analyst growth 42.7%, PE expands to 24.4
Base Case
$201.48
(+40%)
Market implied 42.7%, PE stable at 22.2
Bear Case
$95.99
(-33%)
Severe decline -20.0%, PE contracts to 18.8
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 15.9 to 16.9
Stabilization Target:
$153.65
(+6.5%)
PE Expansion Potential:
+6.5%
Share & Embed Analysis
Last updated: July 03, 2026 5:12 PM ET
Data refreshes hourly during market hours. Next update: 6:12 PM
Data refreshes hourly during market hours. Next update: 6:12 PM
🔥 Top Stocks Breaking Out Now
| Ticker | Score | Recommendation | Change % |
|---|
Technical Signals Check
Is PEP showing a specific setup today?
Insider Activity (6 Months)
2
Buys
3
Sells
Net
INSIDERS SELLING
Recent Transactions
Sheldon Whitehouse
SELL
2026-03-30
Thomas H. Kean, Jr.
SELL
2026-03-26
Ro Khanna
BUY
2026-02-24
Featured in Portfolios
PEP is a key holding in these high-performance investment strategies.
Top Rated Beverages - Non-Alcoholic Stocks
Top-rated stocks in Beverages - Non-Alcoholic by analyst ratings.
| Stock | Analyst Consensus | Analyst Target | Tradestie Score |
|---|---|---|---|
|
KO
The Coca-Cola Company |
STRONG BUY
26 analysts |
$86 | 63 BUY |
|
MNST
Monster Beverage Corp |
BUY
25 analysts |
$90 | 58 HOLD |
|
KDP
Keurig Dr Pepper Inc |
BUY
21 analysts |
$34 | 61 BUY |
|
CELH
Celsius Holdings Inc |
BUY
21 analysts |
$59 | 60 BUY |
|
KOF
Coca-Cola Femsa SAB de C… |
STRONG BUY
13 analysts |
$116 | 50 HOLD |
Advanced PEP Option Strategies
Professional options setups generated by AI based on today's PEP price and gamma walls.
