KR Stock Analysis: Buy, Sell, or Hold?
KR - The Kroger Co.
$68.32
2.30 (3.48%)
▲
5d:
+5.43%
30d:
+0.19%
90d:
-1.92%
BUY
HIGH Confidence
Analysis Updated: May 18, 2026 12:00 AM ET
Earnings: Jun 19, 2026
30d
Smart Money Distribution
None View Scanner →
Strength: 4.1/10
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1 traders called KR this week
100% bullish • 0 bearish
100% bullish • 0 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: KR shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
✅ BUY SIGNAL: KR shows strong fundamentals and good volume confirmation. Solid entry point despite slightly high pricing.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$95.46
Based on 7.0% avg growth
INTRINSIC VALUE TODAY
$59.27
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 12.9x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: KR is currently trading at $68.32, which is considered slightly high relative to its 30-day fair value range of $65.97 to $68.48. The stock's valuation (Forward PE: 12.9) is in line with its historical norms (12.9). At these levels, the market is pricing in 0.1% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $67.87. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.5% recently.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $75.55 (+10.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, KR is in a uptrend. The price is approaching resistance at $67.87. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation. The stock is showing strong short-term momentum, up 3.5% recently.
Market Sentiment: KR has a strong technical setup (60/100), with favorable trendlines, momentum, and price action for short-term traders. Wall Street analysts see significant upside, with an average price target of $75.55 (+10.6%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY HIGH
Historical Trading Range
$65.97 -
$68.48
Company Quality Score
63/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Strong technical setup (60/100)
- BULLISH: High volume confirmation
- BULLISH: Strong upward momentum (+3.5%)
- BULLISH: Trading below Wall St target ($75.55)
- NEUTRAL: Market pricing in 0.1% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$65.97 -
$68.48
Current vs Trading Range
SLIGHTLY HIGH
Support & Resistance Levels
Support Level
$64.04
Resistance Level
$67.87
Current Trend
Uptrend
Technical data as of
May 18, 2026
Fundamental Context
Forward P/E (Next Year Est.)
12.94
Wall Street Target
$75.55
(+10.6%)
Revenue Growth (YoY)
1.2%
Earnings Growth (YoY)
50.9%
Profit Margin
0.7%
Valuation Premium vs History
+0.1% premium
PE vs Historical
12.9 vs 12.9
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+0.1%
(market-implied from PE analysis)
1-Year Target
$68.39
(+0%)
2-Year Target
$68.46
(+0%)
3-Year Target
$68.53
(+0%)
3-Yr Target (if PE normalizes)
(PE: 13→13)
PE COMPRESSION
$68.33
(0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 22.1, Growth: 10.0%)
$155.40
(+128%)
Base:
(SPY PE: 12.9, Growth: 10.0%)
$90.97
(+33%)
Bear:
(PE: 11.0, Growth: 10.0%)
$77.32
(+13%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (43x PE), but valuation improves significantly next year (13x PE) as earnings recover.
Trailing PE: 42.87 | Current EPS (TTM): $1.54
Bull Case
$145.24
(+113%)
Analyst growth 100.0%, PE expands to 47.2
Base Case
$132.04
(+93%)
Market implied 100.0%, PE stable at 42.9
Bear Case
$44.89
(-34%)
Severe decline -20.0%, PE contracts to 36.4
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: May 18, 2026 7:10 PM ET
Data refreshes hourly during market hours. Next update: 8:10 PM
Data refreshes hourly during market hours. Next update: 8:10 PM
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Technical Signals Check
Is KR showing a specific setup today?
Insider Activity (6 Months)
4
Buys
3
Sells
+
Net
NEUTRAL
Recent Transactions
David Taylor
SELL
2026-03-24
David Taylor
SELL
2026-02-26
John Boozman
BUY
2026-02-26
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