NOW Stock Analysis: Buy, Sell, or Hold?
NOW - SERVICENOW, INC.
$91.18
-2.41 (-2.58%)
▼
5d:
+0.02%
30d:
+1.53%
90d:
-9.49%
BUY
HIGH Confidence
Analysis Updated: May 8, 2026 12:00 AM ET
Earnings: Jul 22, 2026
Smart Money Accumulation
None View Scanner →
Strength: 8.0/10
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44 traders called NOW this week
89% bullish • 6 bearish
89% bullish • 6 bearish
Interactive Price Chart (1 Month)
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Bottom Line:
✅ BUY SIGNAL: NOW trading at deep discount. Market pricing in -7.1% annual earnings decline, creating value opportunity for patient investors.
✅ BUY SIGNAL: NOW trading at deep discount. Market pricing in -7.1% annual earnings decline, creating value opportunity for patient investors.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$207.16
Based on 13.0% avg growth
INTRINSIC VALUE TODAY
$128.63
29.1% Margin of Safety
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 22.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: NOW is currently trading at $91.18, which is considered slightly low relative to its 30-day fair value range of $88.21 to $100.62. From a valuation perspective, the stock is trading at a discount (Forward PE: 18.1) compared to its historical average (22.6). Remarkably, the market is currently pricing in an annual earnings decline of 7.1% over the next few years. This pessimistic expectation contrasts with the company's recent 2.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.
Technical Outlook: Technically, NOW is in a strong downtrend. Immediate support is located at $85.88, while resistance sits at $95.62.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $145.27 (+59.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, NOW is in a strong downtrend. Immediate support is located at $85.88, while resistance sits at $95.62.
Market Sentiment: The stock shows a mixed technical setup (45/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $145.27 (+59.3%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
SLIGHTLY LOW
Historical Trading Range
$88.21 -
$100.62
Company Quality Score
55/100
(HOLD)
Volume Confirmation
HIGH
Confidence Score
79.5%
All Signals
- BULLISH: Price oversold vs 30-day range
- NEUTRAL: Mixed technical signals (45/100)
- BULLISH: High volume confirmation
- BULLISH: Trading 59.3% below Wall St target ($145.27)
Trading Range Analysis
30-Day Trading Range
$88.21 -
$100.62
Current vs Trading Range
SLIGHTLY LOW
Support & Resistance Levels
Support Level
$85.88
Resistance Level
$95.62
Current Trend
Strong Downtrend
Technical data as of
May 8, 2026
Fundamental Context
Forward P/E (Next Year Est.)
18.14
Wall Street Target
$145.27
(+59.3%)
Revenue Growth (YoY)
22.1%
Earnings Growth (YoY)
2.3%
Profit Margin
12.6%
Valuation Discount vs History
-7.1% cheaper
PE vs Historical
18.1 vs 22.6
CHEAP
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
-7.1%
(market-implied from PE analysis)
1-Year Target
$84.71
(-7%)
2-Year Target
$78.69
(-14%)
3-Year Target
$73.10
(-20%)
3-Yr Target (if PE normalizes)
(PE: 18→23)
$91.06
(0%)
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.9, Growth: 21.9%)
$199.77
(+119%)
Base:
(SPY PE: 18.1, Growth: 21.9%)
$165.20
(+81%)
Bear:
(PE: 15.4, Growth: 21.9%)
$140.42
(+54%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (22x PE), but valuation improves significantly next year (18x PE) as earnings recover.
Forward PE: 21.93 | Forward EPS (Implied): $4.16
Bull Case
$110.10
(+21%)
Analyst growth 15.0%, PE expands to 23.0
Base Case
$91.18
(0%)
Market implied 0.0%, PE stable at 21.9
Bear Case
$69.75
(-24%)
Severe decline -15.0%, PE contracts to 19.7
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡
Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 18.1 to 22.6
Stabilization Target:
$113.58
(+24.6%)
PE Expansion Potential:
+24.6%
Share & Embed Analysis
Last updated: May 11, 2026 7:09 AM ET
Data refreshes hourly during market hours. Next update: 8:09 AM
Data refreshes hourly during market hours. Next update: 8:09 AM
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Technical Signals Check
Is NOW showing a specific setup today?
Insider Activity (6 Months)
6
Buys
14
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-30
Josh Gottheimer
BUY
2026-03-06
Ro Khanna
BUY
2026-02-24
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