PFG Stock Analysis: Buy, Sell, or Hold?
PFG - Principal Financial Group, Inc.
$110.87
1.94 (1.78%)
▲
5d:
+5.15%
30d:
+7.32%
90d:
+23.08%
BUY
MODERATE Confidence
Analysis Updated: Jul 2, 2026 12:00 AM ET
Earnings: Jul 27, 2026
23d
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Interactive Price Chart (1 Month)
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Bottom Line:
💡 BUY OPPORTUNITY: PFG shows positive signals but monitor for confirmation. Market pricing in 4.3% annual growth which appears achievable. Moderate conviction.
💡 BUY OPPORTUNITY: PFG shows positive signals but monitor for confirmation. Market pricing in 4.3% annual growth which appears achievable. Moderate conviction.
Long-Term Wealth Forecast (2031)
Based on Analyst Consensus Growth & Historical Valuation
0% (Stagnation)
50% (Hyper Growth)
EST. PRICE IN 2031
$135.31
Based on 6.7% avg growth
INTRINSIC VALUE TODAY
$84.01
Trading above historical range
How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 9.6x Exit PE.
In-depth Analysis How we analyze
Valuation Analysis: PFG is currently trading at $110.87, which is considered fair relative to its 30-day fair value range of $102.81 to $109.56. From a valuation perspective, the stock is trading at a premium (Forward PE: 10.9) compared to its historical average (9.6). At these levels, the market is pricing in 4.3% annual earnings growth. This growth rate appears achievable given the company's track record, suggesting the valuation is rational.
Technical Outlook: Technically, PFG is in a strong uptrend. The price is approaching resistance at $106.70. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Technical Outlook: Technically, PFG is in a strong uptrend. The price is approaching resistance at $106.70. A breakout above this level would be a bullish signal, while rejection here could lead to consolidation.
Market Sentiment: The stock shows a mixed technical setup (55/100), with neutral trendline and momentum signals. Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.
Quick Decision Summary
Current Position
FAIR
Historical Trading Range
$102.81 -
$109.56
Company Quality Score
60/100
(BUY)
Volume Confirmation
HIGH
Confidence Score
66.2%
All Signals
- NEUTRAL: Price in fair range
- NEUTRAL: Mixed technical signals (55/100)
- BULLISH: High volume confirmation
- BEARISH: Trading above Wall St target ($102.25)
- NEUTRAL: Market pricing in 4.3% annual earnings growth - fairly valued
Trading Range Analysis
30-Day Trading Range
$102.81 -
$109.56
Current vs Trading Range
FAIR
Support & Resistance Levels
Support Level
$100.85
Resistance Level
$106.70
Current Trend
Strong Uptrend
Technical data as of
Jun 9, 2026
Fundamental Context
Forward P/E (Next Year Est.)
10.87
Wall Street Target
$102.25
(-7.8%)
Revenue Growth (YoY)
-4.5%
Earnings Growth (YoY)
819.0%
Profit Margin
10.1%
Valuation Premium vs History
+4.3% premium
PE vs Historical
10.9 vs 9.6
FAIR
Market-Implied Price Targets
If current PE multiple persists
Implied Growth (YoY):
+4.3%
(market-implied from PE analysis)
1-Year Target
$115.64
(+4%)
2-Year Target
$120.61
(+9%)
3-Year Target
$125.80
(+14%)
3-Yr Target (if PE normalizes)
(PE: 11→10)
PE COMPRESSION
$111.10
(+0%)
Earnings growth offset by PE compression
3-Year Scenarios
Using analyst projected EPS growth
Bull:
(PE: 21.8, Growth: 9.4%)
$291.14
(+163%)
Base:
(SPY PE: 10.9, Growth: 9.4%)
$145.31
(+31%)
Bear:
(PE: 9.2, Growth: 9.4%)
$123.51
(+11%)
📈
Valuation based on Current Earnings
RECOVERY PLAY: Stock looks expensive now (16x PE), but valuation improves significantly next year (11x PE) as earnings recover.
Trailing PE: 15.63 | Current EPS (TTM): $6.97
Bull Case
$175.34
(+58%)
Analyst growth 46.3%, PE expands to 17.2
Base Case
$159.40
(+44%)
Market implied 46.3%, PE stable at 15.6
Bear Case
$74.07
(-33%)
Severe decline -20.0%, PE contracts to 13.3
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
Share & Embed Analysis
Last updated: July 03, 2026 5:36 PM ET
Data refreshes hourly during market hours. Next update: 6:36 PM
Data refreshes hourly during market hours. Next update: 6:36 PM
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Technical Signals Check
Is PFG showing a specific setup today?
Insider Activity (6 Months)
2
Buys
5
Sells
Net
INSIDERS SELLING
Recent Transactions
Ro Khanna
SELL
2026-03-10
Claudio Muruzabal
BUY
5 shares
2026-02-09
Deanna D Strable-Soethout
SELL
7340 shares
2026-01-30
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