AS Stock Analysis: Buy, Sell, or Hold?

AS - Amer Sports, Inc.

Apparel & Other Finishd Prods of Fabrics & Similar Matl
$36.63
-0.71 (-1.90%) ▼
5d: -2.89%
30d: -2.97%
90d: +13.97%
BUY
HIGH Confidence
Last Updated: January 30, 2026
Earnings: Feb 24, 2026 21d

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Interactive Price Chart (1 Month)

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💡
Bottom Line:
✅ BUY SIGNAL: AS appears deeply undervalued. Market expects -10.4% annual earnings decline despite 127% recent earnings growth. Contrarian opportunity at discount to historical valuation.

Long-Term Wealth Forecast (2031)

Based on Analyst Consensus Growth & Historical Valuation

0% (Stagnation) 50% (Hyper Growth)
EST. PRICE IN 2031
$56.85
Based on 14.5% avg growth
INTRINSIC VALUE TODAY
$35.30
Trading above fair value

How this is calculated: We use a Growth Decay Model: starting with analyst consensus growth (adjusted above) and gradually slowing it down to a long-term terminal rate (4%) by Year 5. This provides a more realistic valuation than assuming constant hyper-growth. We then apply a 25.0x Exit PE.

In-depth Analysis How we analyze

Valuation Analysis: AS is currently trading at $36.63, which is considered oversold relative to its 30-day fair value range of $36.86 to $38.35. From a valuation perspective, the stock is trading at a discount (Forward PE: 31.4) compared to its historical average (43.6). Remarkably, the market is currently pricing in an annual earnings decline of 10.4% over the next few years. This pessimistic expectation contrasts with the company's recent 127.3% earnings growth, suggesting potential undervaluation if the company simply maintains stability.

Technical Outlook: Technically, AS is in a uptrend. The price is currently testing key support at $35.54. A bounce from this level would confirm strength, while a break below could signal further downside.

Market Sentiment: The stock shows a mixed technical setup (40/100), with neutral trendline and momentum signals. Wall Street analysts see significant upside, with an average price target of $47.43 (+29.5%). Combining these factors, the current setup offers a favorable risk/reward ratio for buyers.

Quick Decision Summary

Current Position OVERSOLD
Fair Price Range $36.86 - $38.35
Company Quality Score 59/100 (HOLD)
Volume Confirmation HIGH
Confidence Score 79.5%

All Signals

  • BULLISH: Price oversold vs 30-day range
  • NEUTRAL: Mixed technical signals (40/100)
  • BULLISH: High volume confirmation
  • BULLISH: Trading 29.5% below Wall St target ($47.43)

Fair Price Analysis

30-Day Fair Range $36.86 - $38.35
Current vs Fair Value OVERSOLD

Support & Resistance Levels

Support Level $35.54
Resistance Level $38.91
Current Trend Uptrend

Fundamental Context

Forward P/E (Next Year Est.) 31.37
Wall Street Target $47.43 (+29.5%)
Revenue Growth (YoY) 29.7%
Earnings Growth (YoY) 127.3%
Profit Margin 5.1%
Valuation Discount vs History -10.4% cheaper
PE vs Historical 31.4 vs 43.6 CHEAP
Market-Implied Price Targets If current PE multiple persists
Implied Growth (YoY): -10.4% (market-implied from PE analysis)
1-Year Target $32.97 (-10%)
2-Year Target $29.67 (-19%)
3-Year Target $26.70 (-27%)
3-Yr Target (if PE normalizes) (PE: 31→44) $37.12 (+1%)
3-Year Scenarios Using analyst projected EPS growth
Bull: (PE: 31.4, Growth: 25.8%) $72.85 (+99%)
Base: (SPY PE: 22.3, Growth: 25.8%) $51.80 (+41%)
Bear: (PE: 19.0, Growth: 25.8%) $44.03 (+20%)
📈 Valuation based on Current Earnings
Forward PE: 30.96 | Forward EPS (Implied): $1.18
Bull Case $44.23 (+21%)
Analyst growth 15.0%, PE expands to 32.5
Base Case $36.63 (0%)
Market implied 0.0%, PE stable at 31.0
Bear Case $28.02 (-24%)
Severe decline -15.0%, PE contracts to 27.9
These are projections based on PE multiples and EPS growth scenarios, not predictions. Actual results may vary significantly.
💡 Upside Surprise Potential
If earnings stabilize (0% growth), PE could expand from 31.4 to 43.6
Stabilization Target: $50.92 (+39.0%)
PE Expansion Potential: +39.0%
Last updated: February 01, 2026 11:16 PM ET
Data refreshes hourly during market hours. Next update: 12:16 AM
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Advanced AS Option Strategies

Professional options setups generated by AI based on today's AS price and gamma walls.

Iron Condor Bull Call Bear Put Collar

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